The perfect mix: How to find the right thought leadership models for your company

LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building authority with LinkedIn content. In addition, it contains advice from industry leaders on how to illuminate your thought leadership strategy and a step by step checklist of how to achieve thought leadership success. Sponsor content by LinkedIn. The post The perfect mix: How to find the right thought leadership models for your company appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-08-07 00:00:00 UTC ]
News tagged with: #thought leadership #industry leaders #sponsor content

Other Publishing stories related to: 'The perfect mix: How to find the right thought leadership models for your company'


Publishing industry is overwhelmingly white and female, US study finds

Survey of workforce at 34 book publishers and eight review journals in US reveals 79% of staff are white and 78% female – with UK numbers still unmonitoredMan Booker winner Marlon James: ‘Writers of colour pander to the white woman’A survey of American publishing has found that it is blindingly... Continue reading at The Guardian

[ The Guardian | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #study finds #colour pander #american publishing #brown people


Winter Institute 11: Report Finds $1 Billion Tax Gap Caused by Amazon

The American Booksellers Association and Civic Economics released a report on the devastating impact of online retailing on American communities in terms of lost state and local tax revenues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #devastating impact #online retailing #american communities


Popular history writing remains a male preserve, publishing study finds

Slate survey of US titles published last year shows overwhelming bias towards male historians and subjects – with a similar picture emerging in the UKAmerican popular history is a “male preserve”, according to new research from the US online journal Slate, with three-quarters of works published... Continue reading at The Guardian

[ The Guardian | 2016-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles published #playing field #andrea wulf


Harlequin Hopes to Find 'Binge' Readers with New E-Serial

Mimicking the model popularized by streaming television, Harlequin is releasing all eight parts of its new Tough Justice digital serial today. The hope is that readers will binge-read the series, as they binge-watch certain TV shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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Museum asks for help finding 1,000 first editions of Theodore Roethke debut

Theodore Roethke Home museum in Michigan asks owners of hand-numbered copies of Open House to get in touch, for ‘census’ to mark 75th anniversary of poetry collectionGuardian Witness: Do you own any first, signed or otherwise special book editions? Share your pictures and storiesA quest to find... Continue reading at The Guardian

[ The Guardian | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut collection #75th anniversary


On the moon, China's Chang'e 3 Yutu rover finds a new type of basaltic rock

Sometimes fresh interplanetary discoveries can be made right next door. China’s Chang’e 3 rover has found evidence of a new type of basaltic rock in one of the dark basins on the moon. The findings, published in the journal Nature Communications, focus on a geologically young region of the moon’s... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-23 00:00:00 UTC ]
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Helping Teens Find Hope Amid the Hurt: PW Talks to Reggie Dabbs and John Driver

The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Blockers

With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch videos #longer videos #tech startup #raised $2 #marketing efforts #biggest problem #digital downloads #music-streaming services


Illegal weapons available on Amazon, investigation finds

A Guardian investigation has revealed Amazon is selling illegal weapons on its website, including stun guns, pepper spray pistols and knuckledusters. Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigation finds


Get Your First Clues About "Fantastic Beasts And Where To Find Them"

A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company

[ Fast Company | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts #warner bros #harry potter


Ingram Buys Direct Sales Company Aer.io

The Ingram Content Group has acquired Aer.io, a service that allows publishers, retailers and authors to sell and fulfill print and digital books directly to readers via their websites, blogs and social networks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
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Looking for the Perfect Book Present? Try the Penguin Hotline Really.

Testing Penguin Random House's "Hotline" for a personalized list of book suggestions for gift givers, our correspondent comes away impressed. The post Looking for the Perfect Book Present? Try the Penguin Hotline Really. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin hotline


Airbnb Hosts Discriminate Against Black Renters, Study Finds

Airbnb hosts were less inclined to book renters with stereotypically African-American names, Harvard Business School researchers found.A new study from Harvard Business School finds that Airbnb hosts are more likely to book reservations with users who have "distinctly white" names, according to... Continue reading at Fast Company

[ Fast Company | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #airbnb hosts


Why It's Game On for Tech Companies in the Battle Over Breaking News

The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek

[ AdWeek | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #apple released #iphone 6s #apple news #news products


New Study Finds Low Levels of Digital Library Borrowing

Only 25% of library patrons borrowed an ebook in the past year, according to the latest BISG survey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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A manifesto for self-publishing companies

"Self-publishing companies have long been seen as sharks in the publishing waters," writes Ronan Colgan. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing waters


Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Mark Zuckerberg, Facebook, And "Fast Company": Six Cover Stories (So Far)

Eight years ago, we featured the 22-year-old creator of a site with 19 million users. 1.5 billion members later, the adventure continues.In early 2007, Fast Company senior writer Ellen McGirt got a rush assignment from the magazine's editor, Bob Safian. Both were newcomers to the publication,... Continue reading at Fast Company

[ Fast Company | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg #fast company #cover stories #recently decamped #silicon valley


Pearson investors unclear of company vision as shares tumble

Pearson investors have “little visibility” on what the company may do in the next few months, one analyst has warned, while another has said further restructuring at the academic publisher was “almost inevitable.” Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publisher


An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world