The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and subsequent success or failure of a marketing campaign. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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How publishers wring new value from old content

Creating original editorial content is expensive. That’s why modern publishing is as much an exercise in dusting off and repurposing old articles as it is creating new ones. The approaches range from BuzzFeed applying the listicle format to new topics and repurposing video as text to The New... Continue reading at Digiday

[ Digiday | 2016-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good stories #modern publishing #content appeared

‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016

Download our free white paper on international publishing regions featured at Frankfurt Book Fair on October 18 in The Markets: Global Publishing Summit. The post ‘Promise, Energy, Surprises’: A White Paper on ‘The Markets’ 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Traders Magazine Acquired by Markets Media

Fate of print edition unknown as Markets Media undergoes digital redesign. The post Traders Magazine Acquired by Markets Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
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Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
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S&S Children's wins BMS 'best marketing team' of year

Marketing campaigns from Pan Macmillan, HarperCollins and PRH Children’s were honoured by the Book Marketing Society's annual awards revealed at The Bookseller’s Marketing and Publicity Conference, while Simon & Schuster Children's was given a special award for the Best Marketing Team 2015/16. Continue reading at The Bookseller

[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special award #publicity conference #prh children #pan macmillan #ss children #marketing campaigns #marketing team

Insights into the German Rights and Licensing Market

The German book market, a powerhouse of translation, is selling an increasing number of rights abroad—with a lot of growth coming from China—but is more cautious about buying rights. The post Insights into the German Rights and Licensing Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-30 00:00:00 UTC ]
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Key Statistics on the 2015 German Book Market

The latest book sales data from the German book market shows that readers are gravitating toward nonfiction instead of fiction and buying more books online than before. The post Key Statistics on the 2015 German Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-29 00:00:00 UTC ]
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Facebook Is Changing Its News Feed Algorithm to Focus Less on Publishers' Content

Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek

[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Benton appointed Orion group marketing director

Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when users scroll fill news feeds. With 100 million hours of video viewed every day and the explosion of... Continue reading at AdWeek

[ AdWeek | 2016-06-20 00:00:00 UTC ]
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Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Bonnier Partners with Wibbitz to Produce Video Content

The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Kids’ market climbs in WBD week

World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Frankfurt’s The Markets: A Snapshot of the UK

Just as "a settling down rather than a reversal" of digital publishing arrives in the UK, this market—one of seven to be featured at Frankfurt Book Fair's conference on October 18—faces the question of a European Union membership referendum. The post Frankfurt’s The Markets: A Snapshot of the UK... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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German publishers are pooling data to compete with Google and Facebook

German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday

[ Digiday | 2016-06-08 00:00:00 UTC ]
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Australian booksellers fight government move for 'open market'

The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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How Dynamic Is Your Publishing? A Cloudy Moment in Content Management

'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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Frankfurt’s The Markets: A Snapshot of The Philippines

With a 96-percent literacy rate reported in 2015, and a young population engaged in narrative, The Philippines is a study in contrasting opportunities and challenges in the lineup of The Markets: Global Publishing Summit in October at Frankfurt Book Fair. The post Frankfurt’s The Markets: A... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-31 00:00:00 UTC ]
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