The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
News tagged with: #ad revenue #advertising revenue

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Q3 Revenues Fell at LSC Communications

The printing giant posted a sales decline of 17.9% in the third quarter, although excluding one-time items "organic sales" were down 9.3%. The company also lowered its forecast for sales and earnings for the full year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #lsc communications #full year


John Catt Educational hails record results as revenue rises 16%

Indie educational publisher John Catt has reported record results for the year ending 31st August 2019, with revenues from across the business rising. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 07:35:27 UTC ]
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Children burst into flames in Kevin Wilson’s ‘Nothing to See here’

Paradoxically light and melancholy, the novel hews to the border of fantasy but stays in the land of realism. Continue reading at The Washington Post

[ The Washington Post | 2019-11-04 17:24:07 UTC ]
More news stories like this | News stories tagged with: #kevin wilson


Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
More news stories like this | News stories tagged with: #yankee publishing #general manager #editorial teams #cookbook #hearst #bonnier


Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | News stories tagged with: #digiday research #reader revenue #top publisher


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Number of Self-Published Titles Jumped 40% in 2018

The number of books self-published in the U.S.in 2018 jumped 40% over 2017, according to Bowker’s annual survey of the self-publishing market. More than 1.6 million books were self-published last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #annual survey #self-publishing market


Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter


TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media


TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media


The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen


A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir


Atlantic triumphs in six-way auction for Guardian journalist's 'terrifying' debut

Atlantic Books has won a "competitive" six-way auction to publish Guardian journalist Oliver Milman’s "terrifying and compelling" debut, The Insect Crisis.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-29 21:37:46 UTC ]
More news stories like this | News stories tagged with: #atlantic triumphs #guardian journalist #atlantic books


Digiday Publishing Summit Event Briefing: The strain of revenue diversification

Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday

[ Digiday | 2019-09-27 04:00:48 UTC ]
More news stories like this | News stories tagged with: #revenue diversification #publishing summit


What do old tales of exorcism and murder say about how men see women now? Not much.

Sady Doyle collects hideous examples of mistreated women to shed light on modern relationships between the sexes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-27 02:23:01 UTC ]
More news stories like this | News stories tagged with: #shed light


'Weaker' Pearson US courseware tumbles 10% but revenues set to stabilise

In a third quarter trading update, Pearson has reported "weaker than expected" performance in its US higher education courseware business, with revenue down around 10%, but it still expects revenues to stabilise for the whole group this year.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 09:00:05 UTC ]
More news stories like this | News stories tagged with: #pearson


Jim Wallis Sees Trump ‘Operating in the Spirit of the Anti-Christ’

Amid cultural, social, and political unrest, including most recently the Trump impeachment inquiry, founder of the faith-in-action organization Sojourners Jim Wallis aims to reassert Christian values in his new book, ‘Christ in Crisis.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #political unrest