A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices rather than desktops. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews
[ Betanews | 2015-08-04 00:00:00 UTC ]
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Fans anticipating 'To Kill a Mockingbird' author Lee's upcoming book 'Watchman' got a sneak peek when the first chapter of the novel was posted online. The first chapter contains some interesting revelations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Zambia's Namwali Serpell has won the 2015 Caine Prize for African Writing, and is to share her £10,000 prize money with her fellow shortlistees. Serpell won the award with short story "The Sack" from Africa39 (Bloomsbury). Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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Viral sensation Upworthy has seen its traffic decline from a peak of 50 million last summer. But that hasn’t stopped others from jumping on Upworthy’s successful formula. One of the biggest knockoffs is Germany’s Heftig.co, which claims 50 million monthly uniques worldwide since launching a year... Continue reading at Digiday
[ Digiday | 2015-06-25 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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Head of Zeus has signed a non-fiction book on Albert Einstein and the theory of relativity. Editorial director of non-fiction Neil Belton signed UK, Commonwealth and European rights to The Hunt for Vulcan: How Albert Einstein Destroyed a Planet and Deciphered the Universe by Tom Levenson in a... Continue reading at The Bookseller
[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Jonathan Cape has acquired at auction a “biography of the 1919 Spanish ‘flu pandemic’”. Alex Bowler, editorial director at Jonathan Cape, bought world rights after a three-way auction to Laura Spinney’s book from David Miller at Rogers, Coleridge & White. Bowler said: “Laura’s aim is a... Continue reading at The Bookseller
[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Digital comics often arrive in comic book archive files, with extensions like cbz, cbr, cbt, cb7 or cba. These aren’t commonly used outside the comic world and it may not be immediately obvious how to view them. Fortunately, it’s quite easy, and you might be able to do it right away. These are... Continue reading at Betanews
[ Betanews | 2015-06-12 00:00:00 UTC ]
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Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
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E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller
[ The Bookseller | 2015-06-09 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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