For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-09-22 00:00:00 UTC ]
News tagged with:
#commerce-focused publishers
#black hole
#drive revenue
It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday,... Continue reading at Advertising Age
[ Advertising Age | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant portion
#referral traffic
#big change
#similar change
Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#publishers appeared
#secret sauce
#media outlets
As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday
[ Digiday | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#news content
Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$50 million
#live video
Two months after Facebook Messenger opened up a bot platform to outside companies, we took a look at the offerings from four developers -- Fusion, TechCrunch, Betaworks and Complex -- that created bots to interact with Messenger's 900 million users. Two months in, the bots are a work in... Continue reading at Digiday
[ Digiday | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook hasn
Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's... Continue reading at Digiday
[ Digiday | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make publishers
#post articles
#big advantage
#organic reach
Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#digital ads
#business models
'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing rights
German media's relationship with Google and Facebook has been fraught with tension. In the last nine months, eight of the 10 biggest publishing groups in Germany, including Axel Springer, have been pooling reader data from nearly 1,000 websites to create highly targeted, quality data segments... Continue reading at Digiday
[ Digiday | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#german publishers
#german media
#advertising spend
Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited number
#diverse range
#dark art
#page views
#media companies
Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video posts
#facebook videos
Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#facebook live
#facebook feed
#created equal
This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social responsibility
#community outreach
Observations from the IMAG 2016 conference in San Francisco. The post Distrust Abounds in the Facebook-Publisher Relationship appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-18 00:00:00 UTC ]
More news stories like this |
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single brand
#great addition
#pre-roll ads
#$250 million
#publisher websites
#original version
Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#activision blizzard
Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#informal poll
#real difference
#scary thing
#earlier version
#story stated
Publishers are starting to see the results of Facebook Instant Articles, which launched widely last month, giving them a way to post fast-loading content directly to the social network. One publisher, on background, shared a week’s worth of data that showed the reach of Instant Articles versus... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time spent
#half compared
It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolled
#fox news
#angry reaction
Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#market focus
#publishing market
#bookexpo america
#fixed pricing