‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-22 00:00:00 UTC ]
News tagged with: #commerce-focused publishers #black hole #drive revenue

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Facebook faces increased publisher resistance to Instant Articles

As subscription growth becomes more top of mind to publishers, Facebook's fast-loading article feature is losing favor. The post Facebook faces increased publisher resistance to Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription growth

In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #make money

Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing

Digiday research: Three quarters of European publishers prioritize Facebook

Like most publishers, European publishers have Facebook on the mind. The post Digiday research: Three quarters of European publishers prioritize Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
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Don’t just survive: A three-step publisher strategy to beat Facebook at its own game

Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday

[ Digiday | 2017-03-23 00:00:00 UTC ]
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The Guardian view on Brexit and publishing: a hardcore problem | Editorial

London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian

[ The Guardian | 2017-03-18 00:00:00 UTC ]
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Publishers Get More Ad Placement Flexibility in Facebook Instant Articles

Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek

[ AdWeek | 2017-03-10 00:00:00 UTC ]
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How one viral publisher uses Facebook groups to grow big numbers

Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-08 00:00:00 UTC ]
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German publishers are skipping Facebook’s fake-news initiative

“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-06 00:00:00 UTC ]
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Facebook’s latest video shift irks news publishers

Facebook’s 2017 plans include buying original shows and rolling out a mid-roll ad product for media partners. But some news publishers feel like these initiatives won’t help them. The post Facebook’s latest video shift irks news publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #media partners

UK publishers see Facebook Live viewership stagnate

In the U.K., the number of Facebook Live videos publishers are creating has plateaued, according to SocialBakers data, and reach is also falling. The post UK publishers see Facebook Live viewership stagnate appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-28 00:00:00 UTC ]
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Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking

In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
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Best of the week: Facebook’s publisher charm offensive

Facebook's message to media: We care, we really care. The post Best of the week: Facebook’s publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
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Inside Facebook’s recent product pitch to publishers

On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-24 00:00:00 UTC ]
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What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
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This Neuroscience Study Says Ads Are More Effective on Publishers’ Websites Than Social News Feeds

Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek

[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Premium Publishers Tell P&G's Pritchard They Can Solve His Digital Ad Problems

An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age

[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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News publisher Attn is crowdsourcing Facebook Live coverage

News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #live feed

In Facebook-led coalition to fight fake news, French publishers face resource strain

This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday

[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #draft news #french publishers #long battle