Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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Boot up: Almunia's warning, Snapchat's numbers, China Mobile + iPhone, and more

Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian

[ The Guardian | 2013-12-10 00:00:00 UTC ]
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Bezos in contention for TIME accolade

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[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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10 Famous Creative Minds That Didn't Quit Their Day Jobs

Kurt Vonnegut worked at a car dealer after publishing his first novel, and Philip Glass worked as a plumber while crafting his music. So while you may be itching to ditch your 9 to 5, take a lesson from these legendary creatives and pursue your passions while still collecting a pay check.No... Continue reading at Fast Company

[ Fast Company | 2013-12-06 00:00:00 UTC ]
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Where Branded Content Dollars Are Going

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[ AdWeek | 2013-12-04 00:00:00 UTC ]
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Random House's Grinch campaign encourages children to do selfless deeds over the holidays

The Grinch campaign, also known as the 'Grow Your Heart 3 Sizes,' encourages children to do good deeds in exchange for book donations. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-30 00:00:00 UTC ]
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Holiday book gift guide: Coffee table

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[ Los Angeles Times | 2013-11-29 00:00:00 UTC ]
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The Holidays Are Here—and Booksellers Are Ready!

With Indies First, Shop Small, and Thanks for Shopping Indie, independent bookstores could get off to a strong start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-27 00:00:00 UTC ]
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Digital publishing startup Booktrope wins $205,000 in angel investment

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[ Silicon Valley Business Journal | 2013-11-22 00:00:00 UTC ]
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Amazon now allows you to gift Prime, just in time for the holidays

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[ Engadget | 2013-11-22 00:00:00 UTC ]
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Montgomery's vision of local journalism's future: 'skimming online content'

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Ether for Authors: Is There an “Architecture of Collaboration” for Startups?

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Marrying Companies and Content

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Catching Up with Kobo’s Michael Tamblyn on New Content, Tablets

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Intel buys interactive textbook startup Kno

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Wellcome Book Prize upped to £30k

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8 Lessons Startups Can Learn From Twitter's Chaotic Creation Story

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New York Times Ad Chief: Branded Content Units Coming Soon

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[ Advertising Age | 2013-10-29 00:00:00 UTC ]
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Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

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