Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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Shehadeh in contention for second Orwell Prize

Author Raja Shehadeh is in the running to win the Orwell Prize for a second time, with Random... Continue reading at The Bookseller

[ The Bookseller | 2013-04-18 00:00:00 UTC ]
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Ganxy Adds Tools for Selling & Promoting Content Online

The New York-based start-up Ganxy, which was founded in 2009 to sell music, is rolling out more tools at the London Book Fair to help small and medium-sized publishers sell and promote DRM-free digital content online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-15 00:00:00 UTC ]
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'Systematic transformation' ups profits at Reed Elsevier

Reed Elsevier has reported revenue and pre-tax profit growth in 2012, with the company saying it... Continue reading at The Bookseller

[ The Bookseller | 2013-02-28 00:00:00 UTC ]
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Pearson Catalyst to 'incubate' start-ups

Pearson has launched what it has called an "incubator" programme to help education... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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4 Ways to Fix the Publisher-Startup-VC Relationship

A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
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Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at Media Week

[ Media Week | 2013-02-06 00:00:00 UTC ]
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Is Licensing an Opportunity for Self-publishers and Start-ups?

Today, perhaps the most ambitious and aggressive community in publishing is self-publishing. How practical is it for a self-publisher to pursue licensing deals? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
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UK kids' mag slated for adult games content

A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff

[ Stuff | 2013-01-30 00:00:00 UTC ]
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The News Tribune Redesigns With Print Audience In Mind

While most newspaper publishers are shifting their design attention to websites and digital applications, The News Tribune in Tacoma, Wash., is doing the opposite.   The daily publication launched its new design last November. Executive editor ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
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Happy holidays for indie bookstores – but not for Barnes

Barnes & Noble reported disappointing holiday sales numbers while, in contrast, some independent bookstores said they had their best month ever. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-04 00:00:00 UTC ]
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Belgian Media Planning Shared Digital Content Passport

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[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
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Barnes & Noble says holiday sales disappointing, Nook has new investor

Bookstore chain Barnes & Noble said Friday its holiday sales look disappointing and that publisher Pearson Plc took a 5% stake in its Nook e-reader business. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-28 00:00:00 UTC ]
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Happy Holidays! Here's a Free E-Book of Our Best Stories From 2012

A free ebook of our best work just in time for the holidays. Makes a great gift for wordy nerds! And much cheaper than a Battlestar Galactica box set. Continue reading at The Atlantic

[ The Atlantic | 2012-12-21 00:00:00 UTC ]
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Amazon-Owned Audible Will Sponsor Much of the Guardian's Book Content

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[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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Curating New Audiences Through Content Syndication

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[ Folio Magazine | 2012-12-18 00:00:00 UTC ]
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Bonnier to Make Magazine Content Available Via Smart TV Apps

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[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
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Amazon and Google shower content love on Brazil

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[ Engadget | 2012-12-06 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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