#vibrant media

Publishing news tagged with #vibrant media

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ABC Taps New Programming Sales Chief

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher services #vibrant media #media sales

Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at 'Media Week'