Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015 yuletide season and is formally being extended today in anticipation of Easter weekend. Through Sunday, the publisher's content will include Easter games, fashion tips, decorating ideas like "15 Genius Ways to Decorate Easter Eggs" and recipes. The DIY-minded startup, which fashions itself as a "geek-chic answer to Martha Stewart," will also run text-based stories and videos on Snapchat Discover for other holiday and seasonal junctures this year such as Mother's Day, Fourth of July, Back to School, Halloween, Hanukah, Christmas, etc.  Financial terms were not disclosed.  In other Snapchat news, the Santa Monica, Calif.-based company has purchased Bitstrips, which makes the popular virtual-sticker application Bitmoji, for $100 million, The Wall Street Journal reported yesterday.   Continue reading at 'AdWeek'

[ AdWeek | 2016-03-25 00:00:00 UTC ]
News tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million

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4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
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Original Content: The Good, the Bad and the Ugly

Digs, Meredith Video Studios  DIY-centric programs like Ready, Set, Celebrate (instructions for throwing offbeat soirees like a “We Hate the Kardashians Party”), Craft and Burn (a sort-of-scripted series about a destructive crafting habit) and Extreme Craft Challenge (ever wondered how to... Continue reading at AdWeek

[ AdWeek | 2012-05-14 00:00:00 UTC ]
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Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Google Expands Carrier Billing for Digital Content

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[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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BA ups ebook platform talks

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[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Bertrams ups profit and revenue following Dawson buy

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[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Digital Minds: choice not to pay becoming 'more viable'

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[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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Issuu Integrates Peecho to Transform its Digital Content Into Printed Copies

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[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
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Google Offers Publishers a Way to Monetize Content With Surveys

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[ PC World | 2012-03-30 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

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[ PC World | 2012-03-12 00:00:00 UTC ]
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[ Engadget | 2012-03-08 00:00:00 UTC ]
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[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Parade Launches App To Enhance Content Offerings

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[ Folio Magazine | 2012-02-29 00:00:00 UTC ]
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GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

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[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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Nokia announces Nokia Reading at MWC 2012, brings content together, makes it available offline

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[ Engadget | 2012-02-27 00:00:00 UTC ]
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The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

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[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
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The Works ups pre-Christmas sales by 12%

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[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Hearst Ups Equity Interest in Fitch Group to 50 Percent

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[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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Amazon ups UK ebook sales five-fold

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[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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