Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Saqi Books is publishing a newly discovered collection of short stories by the late author Naguib Mahfouz, who won the 1988 Nobel Prize for Literature. Continue reading at The Bookseller
[ The Bookseller | 2018-11-10 00:00:00 UTC ]
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BISG organized a panel about blockchain and its application to book publishing that examined its potential and the reality of a much-hyped but barely understood technological innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Industry staffers have criticised what they have called a "woefully lacking and inadequate" response to the sexual harassment issue, with an industry code of conduct yet to materialise a year after The Bookseller survey on harassment highlighted issues in the trade. Continue reading at The Bookseller
[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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The launch of Facebook’s News Feed in 2006 opened an entirely new door for news outlets and lifestyle publishers who jumped at the chance to distribute content, grow audience reach and increase engagement through this new outlet. And, the best part: it was completely free. It was a perfect... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-29 00:00:00 UTC ]
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Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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The American Bookseller Association’s Pre-Order Task Force, an initiative to encourage customers to pre-order books at 22 indie bookstores around the country, shared encouraging early results at the NCIBA Fall Discovery Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Cache of more than 100 pieces, of which even his family was unaware, will be published next year as The Uncertain Land and Other Poems• Read two of the poems belowAfter sitting in a desk drawer for almost 20 years, a large cache of poetry by the British author Patrick O’Brian has been... Continue reading at The Guardian
[ The Guardian | 2018-10-04 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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The Frankfurt Book Fair is having a structural revamp over the next two years with a new home for the rights and licenses business and a new space for consumers with new enticements for the general public. In 2019 the literary agents and scouts centre moving to the “Festhalle”, near the City... Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Snapchat is launching a new feature with 26 publishers including CNN and NBC Sports. And unlike a lot of platform features, it doesn't require a ton of resources. The post A new Snapchat feature lets publishers create live stories out of users’ posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-22 00:00:00 UTC ]
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We need a serious look at the scandal of poverty in the UK. Instead we get the children of the rich playing make-believe• Darren McGarvey won this year’s Orwell book prize for Poverty Safari“Where did you learn to speak so eloquently, Darren?” is a question I am asked with alarming frequency.... Continue reading at The Guardian
[ The Guardian | 2018-08-17 00:00:00 UTC ]
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The world’s most beautiful libraries are monuments to knowledge. It’s not every day that the internet agrees on something. But last week, it united to defend the humble local library after Forbes published an outrageous article proposing that cities should shut down all libraries and replace... Continue reading at Fast Company
[ Fast Company | 2018-07-30 00:00:00 UTC ]
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'What We Were Promised' depicts post-Mao China in a deft debut novel set in Shanghai Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-07-14 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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