Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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Oprah Winfrey's lively but emotional book club discussion of 'American Dirt' features Winfrey and Macmillan president Don Weisberg both promising to do better to amplify Latinx voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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A reader new to science fiction and fantasy embraces the genre and explores some of the great new works of SFF on shelves now. Continue reading at Book Riot
[ Book Riot | 2020-02-17 11:40:18 UTC ]
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LOS ANGELES–BASED AUTHOR Mark Z. Danielewski recently published a strange picture book called The Little Blue Kite. The project marks an unexpected pivot from his most recent experimental quintet, The Familiar: Volumes 1–5 (2015–’17), which Danielewski described as a “love letter” to his home... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-02-14 20:00:12 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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Ocean Vuong, bestselling author of "On Earth We're Briefly Gorgeous," talks about writing and inspiration with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-28 22:54:54 UTC ]
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Oprah Winfrey is finally addressing the controversy surrounding her latest book club pick, "American Dirt," and promising to take its critics seriously. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-01-27 23:16:21 UTC ]
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Christian surgeon W. Lee Warren grapples with how to give hope to those facing death. Continue reading at The Washington Post
[ The Washington Post | 2020-01-23 21:42:00 UTC ]
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The London Book Fair's Trailblazer Awards for publishing professionals younger than 30 has a longlist of 31 contenders in its fifth year of operation. The post London Book Fair’s 2020 Trailblazer Award Longlist: Promising Pros appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-09 10:30:06 UTC ]
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Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek
[ AdWeek | 2020-01-09 00:45:55 UTC ]
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The L.A. Times Book Club's 2020 selections include "On Earth We're Briefly Gorgeous" and "American Dirt." Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-21 16:00:22 UTC ]
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L.A. Times Book Club's 2020 lineup also includes 'American Dirt' and 'From Our Land to Our Land.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-20 15:00:03 UTC ]
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[caption id="attachment_175627" align="alignright" width="150"] Kristen O'Hara[/caption] Hearst Magazines has named Kristen O’Hara senior vice president and chief business officer, a new position created as part of a succession plan for longtime president, marketing and publishing director,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:09:52 UTC ]
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Books from Fleet, Picador and Lightning Books are in the running for the £10,000 Portico Prize for Literature, an award "for outstanding literature that best evokes the spirit of the North". Continue reading at The Bookseller
[ The Bookseller | 2019-12-09 00:23:29 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Bonnier Books UK will plant 10 trees for every new book published in 2020 as part of its ongoing sustainability plan. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 01:32:05 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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