Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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In “Amoralman,” the sleight-of-hand artist Derek DelGaudio turns to philosophy in an attempt to understand the nature of reality and deception. Continue reading at The New York Times
[ The New York Times | 2021-03-02 16:45:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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While we’re all still in varying levels of lockdown, here’s a new travel destination to dream about: Book and Bed Tokyo. Book and Bed is an “accommodation bookshop”: a bookstore first, hostel second, so avid readers don’t need to pay attention to the time while browsing. At each of Book and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 16:53:41 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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Harvill Secker has pre-empted for six figures a “gorgeously atmospheric and deliciously page-turning” Georgian-set debut by Susan Stokes-Chapman. Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 01:57:11 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Pam Mandel, whose book, The Same River Twice: A Memoir of Dirtbag Backpackers, Bomb Shelters, and Bad Travel, is out from Skyhorse Publishing. The book charts Mandel’s travels abroad as a young woman trying to figure out... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 09:48:53 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 04:54:52 UTC ]
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“As a graphic designer, we can play a role in standing up for something.” During the protests for racial justice this past summer and over the past few years, Black Lives Matter became a movement and rallying cry, a message of optimism and hope, and a simple statement of affirmation: the lives... Continue reading at Fast Company
[ Fast Company | 2021-01-19 08:00:06 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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A year marred by a deadly pandemic that battered the economy and by extraordinary political and racial strife nonetheless saw book sales soar, especially for a handful of major titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) and Barack Obama's A Promised Land (Penguin) have topped the Amazon Charts for the last full week before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 23:53:25 UTC ]
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Continuing on the Barack Obama’s Favorite Media end-of-year march, the former President has released a 20-song playlist to accompany his memoir A Promised Land, composed of songs that recall memories of his time on the campaign trail and in the White House. There’s some Beyonce, some John... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 17:24:57 UTC ]
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Barack Obama's A Promised Land (Penguin) has once again reigned atop the Audible weekly chart. Continue reading at The Bookseller
[ The Bookseller | 2020-12-18 08:36:55 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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The 44th president of the United States does more than defend his legacy; he shares the values that have animated his life and political career. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-12-15 00:02:29 UTC ]
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Year's End: An already exceptionally busy year for nonfiction gets even hotter as US adult nonfiction print sales move 257 million units. The post Obama’s ‘A Promised Land’ Breaks NPD BookScan’s Nonfiction Records appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-12-10 16:54:32 UTC ]
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