Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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In a Zoom chat with agents, Penguin Random House CEO Markus Dohle said that, following the approval of PRH's purchase of Simon & Schuster, editors at the two houses will be able to bid for the same book—even if they are the only publishers interested in the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
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Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-09-02 15:10:40 UTC ]
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This morning, in a press release, Sarah McNally of McNally Jackson announced the launch of McNally Editions, a new paperback reprint series “devoted to hidden gems.” “As any bookseller knows, recommending books is the most rewarding part of our job—especially when you get to take the reader off... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-26 14:41:45 UTC ]
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Channel 4 has commissioned Candice Carty-Williams to create a drama series based on her hit novel Queenie (Trapeze). Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 10:55:19 UTC ]
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Nat Geo’s Explorer Academy series blends fact, fiction, and breathless adventure to deliver a unique reading experience. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-16 04:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The 10-year Earthshot Prize for climate-crisis response efforts will see its companion book published in September in the United Kingdom. The post The ‘Earthshot’ Prize Moves a Book Into Climate Crisis Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-21 18:51:28 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Review of “Notes on Grief” a reflection by Chimamanda Ngozi Adichie on the death of her father Continue reading at The Washington Post
[ The Washington Post | 2021-05-06 15:00:19 UTC ]
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Publishing director of Gallery UK, Holly Harris talks to The Bookseller about Simon and Schuster's new commercial non-fiction imprint. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 14:53:56 UTC ]
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'Save It for Later: Promises, Parenthood, and the Urgency of Protest' by Nate Powell, artist for John Lewis’s acclaimed Civil Rights graphic memoir the March trilogy, is a deeply felt collection of comics essays exploring the conflicts and emotional scars of living through the Trump era. An... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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Barack Obama and filmmaker Ava DuVernay will discuss the former president's memoir "A Promised Land" April 21 in a livestreamed event for the L.A. Times Community Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 01:25:03 UTC ]
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Former President Obama joins the L.A. Times Community Book Club April 21 to discuss "A Promised Land" with filmmaker Ava DuVernay. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-16 01:17:49 UTC ]
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The outdoor media owner beat 4 Sales, Hearst Solutions, News UK and Reach Solutions to claim the coveted prize. Continue reading at Media Week
[ Media Week | 2021-04-14 15:33:07 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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