Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours—or until the next Snapchat edition comes out—disappearing just like how messages between friends only last a day before going away. Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said. "They're going to have publishers posting daily content to micro-sections of Snapchat that can be monetized," said a top digital ad executive with clients who have been pitched on buying ads in Discover. "[If] Maybelline wants to advertise on the Cosmo section, they negotiate with Cosmo." In fact, Cosmo said in an email that Sperry and Victoria's Secret are ad-launch parnters, while CNN said it has a deal with BMW to sponsor its channel. Snapchat took a slight dig at Facebook with its service that could rival the social network in terms of delivering news. The Los Angeles-based company, co-founded by Evan Spiegel, said this new form of content creation puts the editors, artists and other talent in control of what's shared, not an algorithm, clearly talking about... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-27 00:00:00 UTC ]
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Digiday’s Deep Dive: European Publishing is a collection of videos, presenter slides and a guide of key takeaways produced by our editors from the Digiday Publishing Summit Europe Live that provides valuable tips and key insights so you’re prepared for what's to come in publishing. The post Deep... Continue reading at Digiday
[ Digiday | 2020-07-22 04:01:00 UTC ]
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Novelist H.G. Carrillo, like many authors before him, assumed a fabricated identity. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 15:23:46 UTC ]
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The 80-year-old Sci-Fi icon's book will cover everything from "Star Trek" to his work on "American Dad." Continue reading at HuffPost
[ HuffPost | 2020-06-30 18:18:47 UTC ]
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In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
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Responding to the newly formed Black Writers’ Guild, all five of the biggest publishers say they will make more room for black authors and staffThe “big five” UK publishing houses have separately acknowledged that “change is not happening fast enough” and that they must do a lot more to address... Continue reading at The Guardian
[ The Guardian | 2020-06-17 12:45:22 UTC ]
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In response to Monday's Day of Solidarity, which saw more than 1,100 publishing workers demanding that the industry take action to diversity its workforce and to publish more black authors, three of the Big Five publishers issued statements pledging to do just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-09 04:00:00 UTC ]
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Psychiatrist and Holocaust survivor Viktor Frankl on the importance of a sense of purpose. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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Across the United States, booksellers are wrestling with how to safely open their stores. Some are racing ahead. Others feel it’s too risky. Continue reading at The New York Times
[ The New York Times | 2020-05-13 19:46:47 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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John Kaag finds wisdom in William James’s philosophy of free will and consciousness. Continue reading at The Washington Post
[ The Washington Post | 2020-05-08 12:00:00 UTC ]
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Presenting duo Richard Madeley and Judy Finnigan are bringing a teatime book show to Channel 4 featuring virtual appearances by authors and celebrity guests during the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 19:53:54 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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Long before Tinder, there was Jane Austen, warning your dates and their families that you looked nothing like your picture: in this instance, her subject was Mary Pearson, a portrait of whom has recently been discovered and acquired by Jane Austen’s House museum. Pearson, who likely inspired... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-07 15:55:45 UTC ]
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History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
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Gabby Rivera is adapting her queer coming-of-age story, "Juliet Takes a Breath," into a graphic novel with artist Celia Moscote and colorist James Fenner. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-03-18 15:00:57 UTC ]
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I have been with Folio: for eight years now. In that time I have seen a lot of ups and downs in magazines and publishing. Mass layoffs, bankruptcies, brand closures and misplaced bets have often dominated our headlines and the narratives around our industry. While all of those unfortunate... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:18:06 UTC ]
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