Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'

Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud

Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outsized influence #tidal wave #changed dramatically #primary source

Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks

News Corp magazine's provocative ad for interns an 'error in judgment'

Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian

[ The Guardian | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young woman

Zuckerberg sets up Facebook book club

Facebook founder Mark Zuckerberg has set up a book club on the social networking site, attracting more than 120,000 likes in three days. Continue reading at The Bookseller

[ The Bookseller | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book club

5 things we learned about native ads in 2014

Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising #online publishing

More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed exclusive deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of... Continue reading at AdWeek

[ AdWeek | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number #coming year #physical world #early stages

Vaizey sets up Sieghart's library task force

Libraries minister Ed Vaizey has created a new task force to help develop the library service in England, at the recommendation of today's Sieghart report. Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sieghart report #task force #library service

Young Mexicans set to drive reading surge

Enthusiasm for reading among Mexico's younger population, and the country's fondness for US and UK writers, are reasons for foreign publishers to take note of the country, according to Roberto Banchik Rothschild, c.e.o. of Penguin Random House Grupo Editorial for Mexico, Central America and the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #central america #hispanic market

7 Things You Need to Know About the Bots That Are Threatening the Ad Industry

Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek

[ AdWeek | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national advertisers #ad impressions

Ad Review: Why Poo-Pourri's Stinky Santa Belongs on the Nice List

Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simple fact #recent memory

Blogger Zoe Sugg sets new record for fastest-selling debut novel

Sugg's debut book, 'Girl Online,' now holds the record for the highest sales in its first week for a new writer in the UK. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fastest-selling debut #debut book #girl online #highest sales

Google Program Lets Readers Pay a Buck a Month to Block Ads

Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #digital publisher #mountain view

New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend

Google to Help Publishers Make Money by Blocking Ads

Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age

[ Advertising Age | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #actual ads #biggest seller #make money #ad blocker

Exclusive Knausgaard box set for Waterstones

Vintage has released an exclusive box set of Karl Ove Knausgaard’s My Struggle series with Waterstones this week. The set comprises paperback editions of the first three books in the series, A Death in the Family, A Man in Love and Boyhood Island, priced at £19.99. Chris White, fiction buyer... Continue reading at The Bookseller

[ The Bookseller | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #struggle series #chris white #fiction buyer

The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek

[ AdWeek | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asian countries #detailed explanation

New Franzen novel set for September 2015 release

Fourth Estate will publish a new novel by Jonathan Franzen next year, titled Purity. The HarperCollins imprint confirmed it would publish simultaneously with US publisher Farrar, Straus & Giroux, which plans to release Purity in September next year. Nicholas Pearson, publishing director at... Continue reading at The Bookseller

[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan franzen #publish simultaneously #fourth estate #publisher farrar #straus giroux

'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts