Setting Up Your Own Private Ad Exchange

Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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Other Publishing stories related to: 'Setting Up Your Own Private Ad Exchange'

Cutting Out Middleman to Sell Small Ads Online

Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times

[ The New York Times | 2011-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #web sites

Quadrille set to lead Wills and Kate up the aisle

Written By: Laura Richards Publication Date: Fri, 25/02/2011 - 11:47 Satirical photographer and filmmaker Alison Jackson will be focusing her eye on the Royal Wedding with a new book from Quadrille about Prince William and Kate Middleton's forth­coming nuptials. Anne Furniss, Quadrille... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kate middleton #royal wedding #prince william #jonny geller #curtis brown

Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #magazine publishers

Hearst sets eyes firmly east with Lagardère deal

The decision by the owner of Cosmopolitan to buy Lagardère's international portfolio, and the rights for Elle, reflects the shifting sands of the magazine marketplace. Continue reading at Media Week

[ Media Week | 2011-02-17 00:00:00 UTC ]
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What About an Ad Wall?

Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger part

BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Apple sets 31st March deadline for app changes

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell

Steve Jobs' health is not a private matter

By Joe Wilcox, Betanews Sadly, I must reaffirm my position stated during Apple CEO Steve Jobs' last medical leave, in January 2009: His health situation isn't a private matter, and, frankly, it's even less so now. The seeming suddenness of Jobs' more recent medical leave, which this time is... Continue reading at Betanews

[ Betanews | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #widely considered #exchange commission #private life #copyright betanews

High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising budgets #data collected #high-impact ads #average number

Paste Returns? Music Mag Acquired, Set to Relaunch as Digital Edition

The assets of music magazine Paste—which folded in print last fall but kept Pastemagazine.com alive—have been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition