Private exchanges are still a good way for publishers to get in on the programmatic action. The post Setting Up Your Own Private Ad Exchange appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
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#post setting
#private exchanges
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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#strong growth
#conference call
#flat market
#ad sales
#modest improvement
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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#print ads
#sports illustrated
#buy ads
#media agency
#buying ads
#entertainment weekly
What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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#phone interview
'I’m alive and kicking and happy as hell with the reactions to "[Go Set a] Watchman,"' the author said in a statement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-07 00:00:00 UTC ]
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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#real estate
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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#ad blocking
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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#book publishing
#rupert murdoch
#newspaper business
#final quarter
#media tycoon
It was recently announced that 'To Kill a Mockingbird' writer Harper Lee, who famously only released her classic novel, will publish a second book this summer. 'If you read the book ... only Harper Lee could have written this novel,' said Jonathan Burnham, senior vice president and publisher of... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-05 00:00:00 UTC ]
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#harper lee
#recently announced
#jonathan burnham
European executives from Mashable, Quartz, Dennis, RTE and Sanoma share their tech priorities for the coming year. The post How European publishers set their tech priorities for the year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-05 00:00:00 UTC ]
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#coming year
#year appeared
Healthy eating advocate and blogger Ella Woodward has claimed the number one spot on the Official UK Top 50 this week. Deliciously Ella (Yellow Kite) sold 32,144 copies in the week ending the 31st January and is the highest first week sales figure for a debut food and drink writer since Nielsen... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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#week ending
#31st january
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#media strategy
#emerging markets
#latin america
#middle east
Milan Kundera's first novel in 12 years will be published in English this June. Faber will release The Festival of Insignificance, translated from the French by Linda Asher, on 18th June. C.e.o. and publisher Stephen Page acquired UK and Commonwealth rights in the novel in a deal with Sarah... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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#18th june
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#sarah chalfant
#wylie agency
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
Jon Karakauer's next book, 'Missoula: Rape and the Justice System In a College Town,' will be released on April 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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#justice system
#college town
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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Now in its sixth year, the Key Executives Mega-Conference will take place in Atlanta Feb. 23-25. Sponsored by the Inland Press Association, Local Media Association, and Southern Newspapers Publishers Association, this year’s program centers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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#atlanta feb
#sixth year
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
James Patterson, already among the world's best-selling authors, plans to shake up the publishing industry with the launch of his new novel, Private Vegas, which will self-destruct within 24 hours. Continue reading at Stuff
[ Stuff | 2015-01-21 00:00:00 UTC ]
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#james patterson
#publishing industry
Oneworld has signed a debut novel set in the behind-the-scenes world of New York's restaurants. Sweetbitter, by Stephanie Danler, follows Tess, who arrives in New York and soon finds herself working at one the city's landmark restaurants. While learning to enjoy the food and other substances... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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#online communities
#digital experts
#eric huang
#development director
#making money