Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Chicago-based press Curbside Splendor will operate Curbside Books & Records inside the National, a 24,000-foot food hall opening in the Windy City this July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-24 00:00:00 UTC ]
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In a bid to play its part in “opening the industry up” and improving diversity in publishing, Newbury-based independent Holland House has launched a new project to help aspiring publishing employees gain experience in the trade. Continue reading at The Bookseller
[ The Bookseller | 2016-05-23 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Blackstone Audio, the independent audiobook publisher based in Ashland, Ore., has launched Blackstone Publishing, a new imprint devoted to print and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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BEA's' Director of International Affairs Rüdiger Wishenbart's new Global Ebook Report cites continental Europe's ebooks "stalling even earlier" than in US, UK. The post As BEA Opens: A New Global Ebook Report on a Mercurial World Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-11 00:00:00 UTC ]
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Milkweed Editions will open a bookstore in the Open Book building complex dedicated to the literary arts in downtown Minneapolis in late June. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
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The Shanghai International Children’s Book Fair 2016 has opened its awards for entry, including two prizes for international children’s literature. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Playwright Calvin Alexander Ramsey, age 66, is the latest children's book author to add "bookseller" to his many accomplishments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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The Baileys Women’s Prize for Fiction is opening its first-ever pop-up "book bar" at Waterstones’ new Tottenham Court Road store from Monday 16th May. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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There has been a "significant" decrease in public library usage over the last nine years with usage falling from 14.3 percentage points since 2005, new figures have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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Bookshops in Oxfordshire and Southampton are among the latest independents to open in the UK - with a twist. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Elsevier has sought to set aside public criticism of its Open Access (OA) and pricing policies and to restate its value for the academy, emphasising how, as a profit-generating company, it has the means to invest in innovation to serve researchers’ fast-changing needs. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Amazon is adding content for children aged nine-12 to its Fire for Kids Unlimited subscription service, including Harry Potter and Dennis the Menace books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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A long-promised Warner Bros. theme park, featuring comic book heroes and Looney Tunes characters, is under construction in Abu Dhabi. The $1-billion theme park's first phase is set to open in 2018, the studio and park developer said Tuesday. Warner Bros. World Abu Dhabi will be located on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-20 00:00:00 UTC ]
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After an exhaustive search to find the ideal location for its next store, the Northern California bookstore chain is opening its eighth location in the city of Novato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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After years of sales declines in the U.K., the London Book Fair opened Tuesday with U.K. sales on the rise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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