Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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In a packed auditorium, Cooper talked about the book he co-wrote with his mother, Gloria Vanderbilt, out this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
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In an effort to identify fresh and diverse new talent, Oni Press launched an open submission policy; the house is revealing five new projects that came from the search at Emerald City Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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The Wizarding World of Harry Potter at Universal Studios Hollywood is about to debut. After 2 1/2 years of construction, Wizarding World is set for its grand opening Thursday morning. Leading up to that, a red carpet event tonight will include several stars from the "Harry Potter" films, and more... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-05 00:00:00 UTC ]
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Waterstones has opened Harpenden Books, the third shop in the company’s portfolio to be named after the town it is based. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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Numbers at this year’s Bologna Children’s Book Fair (BCBF) have held steady, despite the 2016 event taking place just a matter of days before the 2016 London Book Fair (LBF), which has led to logistical challenges and increased costs for some publishers who are attending both fairs. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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A show about sensuality that dips into the uncanny. A work of theater that packs a 2-D punch. And early images that captured the electric. Plus: Pieces that play with words and a pop-up storytelling show. “Marilyn Minter: Pretty/Dirty,” at the Orange County Museum of Art. The New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-02 00:00:00 UTC ]
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World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Booktopia, an Australian online book retailer, is set to float in the second half of 2016 for a $150m initial public offering as it plans to expand. Continue reading at The Bookseller
[ The Bookseller | 2016-03-30 00:00:00 UTC ]
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Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller
[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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Three weeks before the opening of its new Harry Potter attraction, Universal Studios Hollywood has quietly raised daily ticket prices by up to 20%. The Wizarding World of Harry Potter -- a land that includes two new rides, one restaurant, a food cart and eight shops -- is expected to be the most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-22 00:00:00 UTC ]
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“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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HarperCollins’ Avon and children’s divisions will work together to expand the Alfie range of cat books by Rachel Wells, with titles for both kids and adults. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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With funding from the National Library of Brazil, a small publisher announces more titles in its series of books on Brazilian culture and issues. The post Series of Brazil Books Expanded by New London Librarium appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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