Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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In a move that will help publishers, retailers and librarians to more precisely describe and categorize children's and YA graphic novels, BISG will offer an expanded number of BISAC codes and subject headings for the category beginning in January 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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Declaring that 'the current copyright framework is unfit for the digital age,' the chief of the Europe's research libraries organization speaks out against "neighboring rights,' related rights, for publishers. The post European Research Libraries Say ‘Neighboring Rights’ Oppose Open Science... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
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The author and political commentator praised libraries as "citadels of enlightenment" in a culture that is "peppered by a dyspeptic resistance to high intelligence in the service of deep truth.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-25 00:00:00 UTC ]
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Daunt Books is set to open a second branch outside London, in Marlow, Buckinghamshire, this summer. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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New app provides a social platform for talking about, sharing, and reviewing books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Waterstones is set to close two of its longstanding stores this summer at opposite ends of the UK – London’s Oxford Street Plaza and Edinburgh’s George Street branch. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Vintage has launched its 6th Independent Bookseller of the Summer competition, which is open to independents in Ireland for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Online learning provider Udacity has launched its education and training platform in Germany. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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BookCon, the literary fanfest, will become a part of New York Comic Con 2016 in October; held during the 4 days of NYCC at a separate event space nearby and offer access to fans as part of their NYCC badge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
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The latest retail venture from the long-time bookseller (and publisher/film producer), Books+Books+Bikes+LEBO, combines books, outdoor gear, and graffiti art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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Sarah Odedina, the new editor-at-large at Pushkin Children’s, is looking to build the children’s list through a new open submissions initiative. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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Jane Friedman will move to become chairman of Open Road Integrated Media, while Paul Slavin has been named the new c.e.o. Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Effective immediately, Paul Slavin has been promoted to CEO of Open Road Integrated Media, while company cofounder and CEO Jane Friedman has been named chairman and executive publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Independent publisher Accent Press is to open Octavo’s, a new bookshop, café and wine bar in the heart of Cardiff Bay’s creative quarter. Continue reading at The Bookseller
[ The Bookseller | 2016-05-31 00:00:00 UTC ]
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Even in its flatpack form, this furniture uses perspective to convey the height, width, and depth of its "assembled" shape. The post Clever Flat Furniture Folds Into Place Like a Pop-Up Book appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-26 00:00:00 UTC ]
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Bestselling children’s author Philip Ardagh has penned an open letter to Simon Cowell recommending he enlist the services of a librarian in discovering good children’s books after he called them all “boring”. Continue reading at The Bookseller
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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The In Touch Weekly publisher is the latest to bring GumGum's image-overlaying ad tech to the U.S. market. The post Bauer Media Expands GumGum Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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