Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Penguin Random House has found ticketed, special events that offer more than a mere reading are resonating with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-02 00:00:00 UTC ]
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Forming its steering committee three years ahead, the land of Karl Ove Knausgård and Jo Nesbø inspected the 2016 Frankfurt Guest of Honor project at Buchmesse. Even as France takes on the mantle of Frankfurt Book Fair’s Guest of Honor project for 2017, the leadership of the 2019 Guest of Honor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-27 00:00:00 UTC ]
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Forty-year-old Book Passage, with locations in Corte Madera and San Francisco, Calif., has begun prepping a new store in nearby Sausalito, where it will be the only indie bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-26 00:00:00 UTC ]
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Bonnier-owned retail chain Pocket Shop is to open two outlets in London within weeks. Continue reading at The Bookseller
[ The Bookseller | 2016-10-25 00:00:00 UTC ]
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The International Publishers Association General Assembly have voted to admit five new national publishing organisations from Iraq, Ivory Coast, Mauritania, Morocco and Senegal, to extend its "geographical and cultural footprint" broader than it has ever been in its 120-year history. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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A new restaurant on Long Island features a host of literary flourishes, right down to its cocktail menu. Thirsty for A Passage to India, anyone? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Suzie Dooré, publishing director at HarperCollins imprint The Borough Press, has acquired world English-language rights to Swedish author Emmy Abrahamson’s How to Fall in Love with a Man Who Lives Under a Bush from Amanda Bértolo Alderin at Bonnier Rights. Continue reading at The Bookseller
[ The Bookseller | 2016-10-21 00:00:00 UTC ]
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A group of Cambridge schoolchildren have been given access to Amazon's drone development laboratory in the city, in a tour described as the first of its kind in the world. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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British artist David Hockney spoke at the 2016 Frankfurt Book Fair opening press conference, while other speakers addressed world events and how literature can help facilitate ways to find answers to important issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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Amazon’s keen on both fashion and retail — and whether those interests ever intersect could help shape the next leg of the digital retail revolution. The Seattle-based Amazon has already opened two bookstores (three more are on the way) and multiple pop-up mall kiosks. Now the endless aisle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
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A fast-growing presence from the Italian industry at Frankfurt Book Fair means more events and space, along with an emphasis on Lazio and the Piedmont. By Porter Anderson, Editor-in-Chief | @Porter_Anderson 107 Publishers at the Italian Collective Stand loor space covered by the Italian... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-11 00:00:00 UTC ]
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'It's important that the book industry stays culturally in touch with the whole of society,' says PRH Ebury's Rebecca Smart. She brings her viewpoints to Frankfurt's The Markets conference. The post Ebury’s Rebecca Smart: A Publishing ‘House Open to All’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-11 00:00:00 UTC ]
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Springer Nature has appointed Tim Britton as managing director of the Open Research Group, replacing Sam Burridge who left the company at the end of April 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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#springer nature
As teens in the UK prepare to 'take over' their community libraries, Open Road media begins releasing Gerald Durrell's books in the States, as 'The Durrells' comes to PBS. The post International Industry Notes: A Teen Takeover of Libraries, a Timely Release from Open Road appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-04 00:00:00 UTC ]
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Amazon has opened 26 pop-up stores at malls in 13 states, and it's projected the retailer will have 100 of these locations open by next year. We take a look inside one of these pop-ups, at the Natick Mall in Natick, Mass. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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Once upon a time, Twitter Moments was a closely guarded fortress surrounded by moats of publishers vying to get a spot on the throne. The feature, which aims to be "the best of Twitter in an instant," was only available to Twitter employees and certain publishing partners. But that changed... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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The festival, which launched in India, returns to Boulder, Colo., for the second time, on September 23. It will offer, over the course of three days, events focused on marginalized voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Photo printing is the latest addition to Amazon's slate of services and that's not great news for the likes of Shutterfly. Amazon Prints outputs snapshots for as little as 9 cents each and offers photo books starting at $20. What's more, options like... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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