Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with:
#kish-kash menu
#anticipating launching
#wes avila
#guerilla tacos
#kwame onwuachi
#jet tila
#cookbook author
#cooking shows
#deborah vantrece
#great job
#cultural heritage
#dinner items
#include dishes
#herbs—andworld peace
#cookbook
Translation rights are increasingly important to academic publishers. Representatives from two of the world’s oldest university presses explain why. The post ‘Opening Up Our Work’: University Presses and Translation Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#university presses
#translation rights
#increasingly important
#academic publishers
Faber is launching new educational editions of its books for students at GCSE, IGCSE and A Level in close collaboration with authors Kazuo Ishiguro, Alan Bennett and Michael Frayn. Continue reading at The Bookseller
[ The Bookseller | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#close collaboration
#alan bennett
The 2017 Digital Book World conference opened with calls for more data-driven decision-making, despite the inherently subjective nature of book publishing. The post DBW 2017 Opening Themes: The Trade, Its Resilience, and Its Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data appeared
#book publishing
Sourcebooks has struck a deal with March 4th that will add 25 frontlist and backlist titles from March 4th's Little Pickle Press imprint to its children's nonfiction publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#march 4th
#backlist titles
In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#local news
#independent media
In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#online courses
#recent months
#great deal
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
#select publishers
#content creators
In a year-end letter, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year-end letter
The mega-retailer is picking up the pace of its bookstore openings, with a new store slated for NYC and a second for the Boston area before its first one even opens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boston area
#store slated
#bookstore openings
This coming weekend, Deep Vellum Books of Dallas, Tx., will host a pop-up bookshop as part of the Extra Yard for Teachers Summit hosted by the NCAA College Football Playoff Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
More news stories like this |
Just before many publishers broke for the holidays, ReedPop announced that registration has opened for BookExpo 2017, taking place May 31–June 2 at the Javits Center in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo opens
#taking place
#javits center
The United Arab Emirates imports some $125 million worth of books each year, most of them in English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing city
Scottish Book Trust has opened applications for next year’s What’s Your Story?, a writing programme for teenagers aged 14-17. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#writing programme
#opened applications
Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover channel
#diverse audiences
#major publishers
#television networks
Annual short story competition the White Review Short Story Prize will be running simultaneously in the UK & Ireland and in the US & Canada for the first time next year. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this |
Bonnier-owned retail chain Pocket Shop has opened a second London branch in Liverpool Street underground station. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this |
Jill Corcoran Literary Agency, in an effort to both extend its reach in the children's book market and expand into the adult book market, has announced the addition of four new agents. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult market
#book market
Yesterday afternoon marked the soft opening of Gramercy Books, which was founded by writer Linda Kass, author of 'Tasa’s Song' and is co-owned with long-time bookseller John Gaylord, who has opened 24 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#soft opening
Author/illustrator and Swindon Libraries Patron Steve Antony pens an open letter in response to plans to close 10 of the borough's 15 libraries Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#swindon council
After learning that her neighborhood bookstore in Brooklyn, BookCourt, will close December 31, bestselling author Emma Straub announced she and her husband plan to open Books Are Magic next spring in the same area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neighborhood bookstore
#open books
#emma straub