There is an ad-tech fight playing out in Europe that could upend the entire real-time bidding system that most publishers use to fill their online ad inventory. It all centers on cookie matching—the syncing by ad exchanges of data about consumers online. On one side, privacy advocates and... Continue reading >> [ Source: Advertising Age | 2019-09-25 19:00:00 UTC ]
Publishers will increasingly look to international territories for growth this year in the face of a stable but flat domestic market, according to industry leaders giving The Bookseller their predictions for what 2019 holds for the trade. Continue reading >> [ Source: The Bookseller | 2019-01-08 00:00:00 UTC ]
Although magazine media got plenty of attention earlier this year due to the blockbuster deals made by Meredith and Hearst to acquire Time Inc. and Rodale, respectively, as well as the ripple effects each deal caused, the months that followed were relatively quiet. And as the expression goes, no... Continue reading >> [ Source: Folio Magazine | 2018-08-16 00:00:00 UTC ]
Translation rights are increasingly important to academic publishers. Representatives from two of the world’s oldest university presses explain why. The post ‘Opening Up Our Work’: University Presses and Translation Rights appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2017-01-25 00:00:00 UTC ]