Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Politico has set itself a hard subscriptions target: to make half its revenue in Europe subscriptions-based within the next few years. Widening its editorial mandate is what's getting it closer to the target, and this week it launched its seventh new subscriptions vertical: transport. But... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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After almost 10 years in its original Kenyan setting, Muthoni Garland's Storymoja Festival opens as an event in Accra, Ghana, newly relocated and pan-African in outlook. The post Originally Kenyan, Storymoja Book Festival Opens Its New Life in Ghana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-21 00:00:00 UTC ]
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Jaffe & Neale is set to open a second bookshop in Stow-on-the Wold next month. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Louise Chadwick, a former director of programmes at BookTrust, has opened a children’s bookshop in Shrewsbury. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Creative industries insiders are being invited to contribute to a government inquiry into the implications of Brexit on the creative industries and the digital single market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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Blackwell’s has launched two new “enhanced” concept stores on the eve of the Back to University season in a bid to combat the “pressured” academic bookshop model, with, among other initiatives, a competitive price-match offer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Looking to revitalize its comics for a new generation of readers, DC is launching Young Animal, a new imprint of edgy superhero titles under the direction of pop music star Gerard Way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Amazon Books, the e-commerce giant’s seemingly incongruous bricks-and-mortar venture, is now open in San Diego. The store marks the company’s second foray into offline retail. The 3,500-square-foot shop at a mall in the University City neighborhood premiered with little fanfare Sept. 7 and is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-16 00:00:00 UTC ]
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GitHub has published The state of the Octoverse 2016, a very interesting report that offers an insight into how its 14 million users leveraged the hugely popular repository this year. Among them is a list of organizations with the most open source contributors, most popular coding languages,... Continue reading at Betanews
[ Betanews | 2016-09-15 00:00:00 UTC ]
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A fortnight-long festival is set to mark the opening of Foyles Bond Street in Chelmsford, featuring authors such as Martina Cole and Jeffrey Archer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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The Jhalak Prize for Book of the Year by a Writer of Colour is now accepting submissions for its inaugural prize. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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It's been five months since The Independent went digital-only, and its global traffic has soared, boosted by Facebook. Its coverage of the EU Referendum and the Olympics has caused the publisher to shoot to the top of some of NewsWhip's publisher league tables. Like all publishers, it's trying... Continue reading at Digiday
[ Digiday | 2016-08-31 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Film-maker Taika Waititi and Prime Minister John Key are among a dozen Kiwis who have shared their insights into mental health in a book published by Onslow College students. Continue reading at Stuff
[ Stuff | 2016-08-29 00:00:00 UTC ]
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The mega-retailer is moving forward with bricks-and-mortar stores and is planning to open a 7,200 sq. ft. store in the Windy City's Southport Corridor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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For an independent bookstore, few threats are bigger than Amazon. With its ebook store and brutally competitive print book prices, it can be hard for a family-run business to compete. Well, it's only going to get tougher now that Amazon is expanding... Continue reading at Engadget
[ Engadget | 2016-08-26 00:00:00 UTC ]
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On Wednesday, Penguin Random House Canada has opened a new 'Penguin Shop' bookstore on the first floor of the tower that houses the company’s offices at 320 Front Street West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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You’ve found an ebook you need, downloaded the EPUB, tried to open it, but your viewer won’t display it properly. Or maybe at all. You might assume it’s the viewer, and try something else, but the problem could also be the file. A converter or publishing program might save something with an EPUB... Continue reading at Betanews
[ Betanews | 2016-08-24 00:00:00 UTC ]
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