Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The Crook's Corner restaurant in Chapel Hill has sponsored a literary award since 2013, and recently increased the prize to $5,000 for the best debut novel about the South. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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Macmillan Children's Publishing Group will now offer all frontlist ebooks for library lending on the same day they go on sale in the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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For those who know how crucial it is to stay ahead of digital media’s ongoing evolution, we're pleased to announce a new, premium tier for our subscribers. It turns out, rich, long-view editorial content can only tell part of the story of digital. The post More than a magazine: Digiday Pulse is... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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The public vote for the 2016 Costa Short Story Award is now open and three shortlisted stories, selected from over 1,000 entires, are now available to read and listen to from the Costa Book Awards website. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Julian Barnes has reignited the debate over the Man Booker Prize rule changes, calling the decision to allow American authors to compete "straightforwardly daft". Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Online retailer Elefant.ro dominates Romania's online book and ebook sales. Now, the company has plans to expand to other regional markets. The post Romania’s Elefant Aims To Be a ‘Destination for Foreign Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
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Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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Independent Dorset-based publisher Little Toller Books is to open a gallery showcasing the work of its collaborators. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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In the first full week of sales after the election, unit sales slipped 1% over the comparable week in 2015. New books by Megyn Kelly and Bernie Sanders had solid starts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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Barnes & Noble's first concept store, originally slated to open in October in Eastchester, N.Y., opened on Tuesday morning. The official grand opening is set for December 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Launched in 2013 as a crowd-sourced, paperback teen romance line, Feiwel and Friends' Swoon Reads will now publish novels across all YA genres and formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Tyndale House is strengthening its children's and young adult division, Tyndale Kids, by adding staff members and increasing acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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After several changes on when its new concept store in Eastchester, N.Y. will open, Barnes & Noble has now set November 22 as the new date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Academics Susan Greenberg [pictured] and Emma Venables say developments in Open Access may affect the draft novels produced on creative writing courses. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Bonnier-owned retail chain Pocket Shop has opened a branch in Hammersmith, London. Continue reading at The Bookseller
[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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The Blake Friedmann Agency has launched the Carole Blake Open Doors Project in memory of the “beloved” agent, who died suddenly in October. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Welcome to the last weekend before the election, for which most of us are overwhelmingly grateful. If you like to stress-eat, then this might be an excellent time to see how many of Jonathan Gold’s new 101 list you can hit. The restaurant that is the subject of this week’s review, Jordan Kahn’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-05 00:00:00 UTC ]
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When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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