Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Amazon is opening a second physical bookshop this summer, it has been confirmed, after new signage was spotted outside the shop’s future premises at open air shopping centre Westfield UTC in San Diego, California. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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After debuting its first physical bookstore in Seattle last year, Amazon is expanding its footprint with a second location.Amazon is building a second brick-and-mortar bookstore in a San Diego mall, the San Diego Union-Tribune reports, with plans to open the store this summer. The new location... Continue reading at Fast Company
[ Fast Company | 2016-03-07 00:00:00 UTC ]
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Book sales rep David Segrue is set to open an independent bookshop with his wife Amanda in May. Continue reading at The Bookseller
[ The Bookseller | 2016-03-07 00:00:00 UTC ]
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Scholastic and the non-profit organization We Need Diverse Books has announced that they are expanding their collaboration in order to put more books by diverse authors with diverse characters into schools. The post Scholastic and We Need Diverse Books Expand Collaboration appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Formerly regional sales director, Joe Murray has been promoted to associate publisher at Publishers Weekly, while Julia Molino joins the company as regional sales director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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After opening its first physical bookstore last year in Seattle, Amazon is opening a second bricks and mortar outpost in San Diego, Calif. 'The San Diego Union Tribune' reported that the new store will open this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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If Saturday night’s speech by Bernie Sanders was any indication of his approach to Sunday’s presidential debate, the upcoming clash with Hillary Clinton could be the most interesting and fully-joined of the Democratic campaign season. Sanders went hard at Clinton over her campaign’s financing,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-06 00:00:00 UTC ]
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The Open eBook private-public partnership offers access to quality digital content, including a catalog of ebooks valued at more than $250 million. The post Major Publishers Contribute to Open eBooks Initiative appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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Although revenue at Barnes & Noble fell 1.8% in the third quarter, net income increased 11.2%. While delivering its latest earnings report, the retailer also said it is planning to open four new concept stores by April 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Submissions now are open for the 2016 Polari First Book Prize, for debut books that explore the LGBT experience in poetry or prose, fiction or non-fiction. The post Submissions Open for the UK’s Polari First Book Prize 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
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These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Harbor City Narbonne basketball Coach Anthony Hilliard is always smiling while wearing a suit and tie at games. Nothing seems to faze him, even when seemingly half of his team was busy playing for the state champion football team. He knew those players eventually would return, get into basketball... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
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Celebrity chef Rick Stein is set to open a bookshop with his wife Sarah and Cornish bookseller Ron Johns next month. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Special-interest publisher looks to expand media business by covering the growing UAV industry in print. The post Kalmbach Expands Drone360 with Bimonthly Print Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-23 00:00:00 UTC ]
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Design-led bookshops are revitalising high-street bookselling, according to those behind the movement. Continue reading at The Bookseller
[ The Bookseller | 2016-02-22 00:00:00 UTC ]
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The Evening Standard has launched the Oscar’s First Book Prize 2016 and is inviting UK publishers to submit entries. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Lawyer for NSW Labor MP Shaoquett Moselmane says he is suing News Corp journalist to establish whether criticising Israeli government can be called antisemiticA defamation suit against News Corp journalist Sharri Markson by a New South Wales MP aims to test when criticism of Israel can be... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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Publishers Weekly is now welcoming nominations for the second PW Star Watch from all areas of the publishing community. The program recognizes up-and-coming talent and leadership in the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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After independent bookstores saw a year of strong openings in 2014, the trend continued last year, with the ABA reporting that 60 new indies opened in 2015. In 2014, ABA members opened 59 stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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