Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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'Reedsy for Publishers' is on the way, as the 2-year-old UK startup rolls out its Reedsy Book Editor with collaborative functionality to come. The post Reedsy on a Roll: The UK Startup Expands To Serve Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-16 00:00:00 UTC ]
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The 25th annual Havana Book Fair, held February 11-21, opened with a new feature this year: a display of books published by nearly 40 American houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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The people behind Camden Lock Books have opened a new independent bookshop in Hackney, east London. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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The troubled New York City bookstore that was threatened with closure yesterday, got a one-week reprieve for an impending auction of its remaining inventory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-11 00:00:00 UTC ]
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There is collective head-scratching across the InterWebs about a Wall Street Journal report that Amazon will open as many as 300, or even 400, stores selling books. The company's massive success selling ebooks and the cost and selection advantages of warehousing their physical counterparts make... Continue reading at Betanews
[ Betanews | 2016-02-04 00:00:00 UTC ]
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Amazon-owned online retailer the Book Depository is to expand in Australia, adding more than 25,000 titles to its offer. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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While the mall operator who said on Tuesday that Amazon intends to open up to 400 bookstores is backtracking, the tech giant has posted job openings for several bookstore positions in the San Diego/La Jolla area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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Digital publisher Bookouture is expanding its editorial team by hiring Kirsty Greenwood as an associate publisher, promoting Keshini Naidoo as a second associate publisher, and hiring Natasha Hodgson as an editor. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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After putting booksellers out of business, Amazon is set to open its own retail chain.Amazon, the online retailer that killed off so many independent bookshops, is getting ready to launch its own brick-and-mortar book chain. According to the Wall Street Journal, the CEO of a major mall operator,... Continue reading at Fast Company
[ Fast Company | 2016-02-03 00:00:00 UTC ]
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In discussing fourth quarter results, the CEO of one of the country's largest mall operators said it is his understanding that Amazon's goal is to open 300 to 400 bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Amazon.com Inc. is ramping up its investment in podcasts and other radio-style shows to expand the types of programming it offers via Audible, the audio book company it acquired in 2008.Audible has recruited well-known comedians, along with radio and podcast producers for the initiative, and job... Continue reading at Advertising Age
[ Advertising Age | 2016-01-30 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. Whalerock Industries’ 3-year-old site for people 50+ has accumulated a following of 4.5... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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The manga publisher and anime distributor has reached an agreement to expand its offerings in Walmart and, for the first time, sell its titles at Best Buy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
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Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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With Penguin Random House becoming the latest big company to say it will be disregarding academic achievements when hiring, we’d love to hear your viewsThe publishing group Penguin Random House announced this week that it will no longer require prospective job applicants to have university... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Adult magazine Penthouse will expand its website to include daily updates and more interactive content as traditional print publications continue to pivot to growing online readership. ------------FOR THE RECORD4:25 p.m.: An earlier version of this story said Penthouse would close its print... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-20 00:00:00 UTC ]
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Very important person? Why yes, I am. Now. Name: Suiteness.com What it does: It's a website that opens the doors to online booking for 17,000 luxury suites you never knew existed in Las Vegas, Miami and New York. Los Angeles is up next. More than 50% of the inventory is exclusive to Suiteness. .. Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-17 00:00:00 UTC ]
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The Bookseller reports a jump in the average price of books in the UK last year, as well as a boost in print book sales — especially at indie bookstores. The post UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
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