Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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If we add an alert to one review, what about the others? Readers have different sensitivities; who is to say which details may spoil a book for any one of them?Readers hate spoilers, and one of the sacred duties of the literary editor is to make sure they don’t happen – or if they do, that... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Revenue dipped 0.4% in the quarter compared to 2014, slipping to $107.9 million, while the net loss rose to $5.8 million from $3.0 million. Comparable store sales fell 0.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-27 00:00:00 UTC ]
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#quarter compared
Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company
[ Fast Company | 2015-08-20 00:00:00 UTC ]
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Starting today, some 300 Fantagraphics titles will be available on Amazon’s Kindle Store, as the publisher has renewed and expanded its distribution deal with Comixology and Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-19 00:00:00 UTC ]
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Nick Poole, chief executive of the Chartered Institute of Library & Information Professionals (CILIP), has written an open letter to Birmingham City Council, urging it to keep its libraries open and professionally staffed. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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A new exhibition chronicles the iconic artist's lesser known fascination with sea and sky.Roy Lichtenstein was once derided as the "worst artist in America," but time has proven him to be synonymous with 1960s Pop Art and cemented him in the annals of art history. After all, good art typically... Continue reading at Fast Company
[ Fast Company | 2015-08-13 00:00:00 UTC ]
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Waterstones is set to open a new three storey bookshop on London’s Tottenham Court Road in October. At 7,000 sq foot, the shop will be the largest Waterstones to open in the capital since the Oxford Street Plaza branch in 2009 and will stock the largest selection of new fiction titles in London... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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The comic-writing duo behind Marvel’s Young Avengers are giving pop stars the superhero treatment. Enter the gorgeous, fantastical worlds of Phonogram and WicDiv“We often say Phonogram is music criticism,” says Kieron Gillen, shaking off jetlag, having just flown back from San Diego Comic... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Waterstones Piccadilly will later this month host a midnight opening to mark the publication of Terry Pratchett’s final Discworld novel, The Shepherd’s Crown (Penguin Random House). During the event, which will take place on the evening of 26th August (leading into publication on the 27th) fans... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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The government has launched a consultation today (5th August) on plans to give local areas the power to allow large shops to open for longer on Sundays to help compete with online retailers. The government’s department for Business, Innovation and Skills said the reforms would give metro mayors... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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Rachel Caine unravels the secrets of the Library of Alexandria even as she spins an irresistible story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-08-06 00:00:00 UTC ]
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The University of East Anglia is publishing archived private correspondence from novelists such as Doris Lessing, JD Salinger and WG Sebald to inspire today’s students of creative writing“Don’t,” a young Doris Lessing is advised as she tries to find a publisher for her first novel, The Grass is... Continue reading at The Guardian
[ The Guardian | 2015-08-06 00:00:00 UTC ]
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An annual showcase of new and fun Japanese pop culture, San Francisco's J-Pop Summit will feature virtual and augmented reality manga display technology developed by FOVE and Ricoh for Kodansha Advanced Media Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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As author J. Ryan Stradal tours the country promoting his debut novel, he's being wined and dined by booksellers, and was the guest-of-honor at a Dinner Lab pop-up dinner in Chicago that featured a menu inspired by his book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
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The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant, German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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Sales at Hachette UK were down 3.5% in the first six months of 2015 compared to the year before, because of a “slate of new releases that was not as strong as the first half of 2014”, according to results announced by Hachette's parent company Lagardere. E-books represented 33% of sales in... Continue reading at The Bookseller
[ The Bookseller | 2015-08-01 00:00:00 UTC ]
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The London-based literary agency expects the new location to open up shop on September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Japanese manga publisher Kodansha has partnered with a San Francisco startup incubator to create Kodansha Advanced Media, which will handle the digital distribution of its manga and non-manga ebook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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