Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Andrew Nurnberg Associates will open a new office in Warsaw, to be run by Marcin Biegaj, currently senior agent and sales director at the Graal Literary Agency. The opening follows a decision by Andrew Nurnberg Associates and Warsaw's BookLab Literary Agency to part company. BookLab – run... Continue reading at The Bookseller
[ The Bookseller | 2015-07-31 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Maximum Pop!, a pop music site for 14-21 year olds, has launched a dedicated channel for YA books. The company has hired a full-time books editor, former YA blogger Laura Fulton, to run the books area of the site and already has more than 4,000 followers of its twitter account... Continue reading at The Bookseller
[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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#ya books
Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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The ZEE Jaipur Literature Festival comes to Boulder, Colorado this September and will focus on on Native American, Latino literature and more. The post Jaipur Lit Festival Expands to Colorado, Marginalized Americans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Simon & Schuster imprint Touchstone has created Glommable, a site that will curate content from Internet personalities and authors from across publishing houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they’ve been putting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
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The Reading Agency is hoping to set a new record for "most pledges received for a reading campaign" for this year’s Summer Reading Challenge, which launches tomorrow (11th July). The agency has teamed up with Guinness World Records for the challenge and, starting from this weekend, libraries... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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Cambridge University Press has strengthened its policy to prevent both authors and subscribers being charged for Open Access journal content - so–called "double dipping." The new policy discounts 2016 subscription prices for journals that have received Open Access article processing charges... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Birkbeck, part of the University of London, has been awarded a grant of $741,000 (£476,372) to “cement and expand a new model for open-access publishing in the humanities disciplines”. The grant, from the Andrew W Mellon Foundation, will go towards the Open Library of Humanities (OLH) platform... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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The University of Texas Press is releasing in paperback Sean Wilsey's collection of essays ruminating upon regional peculiarities, 'More Curious.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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Waterstones is set to open a store in Welwyn Garden City next month after being “petitioned” by the town’s residents. The chain will open a branch in Howardsgate on 25th July, with a special Peter Rabbit family fun day. The shop will include a cafe as well as a stock of close to 20,000... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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A controversial plan to increase Sunday retail openings is going through French parliament in a wide-ranging economic bill that aims to boost growth and foreign investment. The bill proposes to increase from five to 12 the number of Sundays retailers can trade at the local mayor’s discretion,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Digital Comics marketplace Comixology has renewed its exclusive sales agreement with Marvel Comics, and expanded the deal to include sales via Amazon's Kindle Platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-19 00:00:00 UTC ]
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High inflation offset gains, leading to a 5.16% decline for the Brazilian book market in 2014, which totaled just US$2.03 billion. The post Recession, Inflation Combine to Pop Brazilian Book Bubble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
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Amazon's domination of digital comics distribution continues with Marvel's new deal to sell single issues through Kindle.Last April, Amazon took steps to own the comic book industry's digital transition by purchasing comiXology, the leading platform for buying and reading digital comics. Today... Continue reading at Fast Company
[ Fast Company | 2015-06-18 00:00:00 UTC ]
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Bonnier Publishing is looking to expand its fiction division and is recruiting for five managerial roles. The division, which includes children’s imprints Hot Key Books and Piccadilly Press and adult fiction imprints Zaffre and Twenty7, is looking to hire a director/head of export sales, key... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Waterstones stores across the country will host midnight openings to celebrate the release of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann), while the company’s flagship Piccadilly shop will host a festival. M.d. James Daunt has called the launch a "thrilling"... Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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The European Commission has opened a formal antitrust investigation into the way Amazon distributes ebooks and its relationship with publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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