Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Open Road has implemented a new organizational structure that it said will help it become a broader digital content company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
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India's Pratham Books' StoryWeaver platform offers open source of children's books and encourages users to translate, adapt and use the content for free. The post Pratham Books’ StoryWeaver: Open Source Publishing for India’s Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-06 00:00:00 UTC ]
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How many have you read? Test yourself by seeing if you can match first lines to the titles of the Monitor's favorite novels (and one collection of short stories) from 2015. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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Literary agent Guillermo Schavelzon and other publishing professionals expressed optimism for the growing Latin American book market at the Guadalajara Book Fair. The post Agents, Pros See Expanding Opportunities in Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-21 00:00:00 UTC ]
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Penguin has been wishing shoppers "seasons readings" with book giveaways in Manchester and London as part of a new Christmas campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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In a new ebook, Knowledge@Wharton reports on how massive open online courses are helping professionals to meet their career goals. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-12-09 00:00:00 UTC ]
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The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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In Japan, the HMV and Tower Records brands live on, with HMV opening a new flagship bookstore in Tokyo's Shibuya neighborhood. The post HMV Opens Dazzling New Flagship Bookstore in Tokyo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-30 00:00:00 UTC ]
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Hachette Children’s Group is offering a student the chance to illustrate a picture book by Cressida Cowell, thanks to a new competition. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Assouline Publishing is set to open an exclusive standalone bookstore in a new French restaurant and bakery in Houston, Texas. The post Assouline to Open Bookstore in a Houston Bakery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-24 00:00:00 UTC ]
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Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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Author Betsy Tobin and artist Tessa Shaw are to open Ink@84, the “independent bookshop of the future” in London's Highbury next month. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller
[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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Egyptian bookstore chain ALEF has opened a shop in London with the aim of “empowering and spreading Arabic literature around the globe." The post Egypt’s ALEF Bookstore Chain Opens Shop in London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
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For parents who don’t want their kids sleeping all night, but rather staying up studying, Penguin Young Readers Group is publishing a parody of The Rabbit Who Wants to Fall Asleep early next year. 'The Rabbit Who Wants to Go to Harvard' hops into bookstores in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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Publishers Pan Macmillan, HarperCollins and literary agency Peters, Fraser & Dunlop will provide authors with face-to-face advice and feedback as part of The Bookseller’s inaugural Author Day. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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A new independent called The Chiswick Bookshop is set to open its doors for the first time in London tomorrow (6th November), with American journalist and writer Judith Miller cutting the ribbon. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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