Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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The organisers of the 2015 Shanghai International Children’s Book Fair (CCBF) today (10th June) opened its fellowship programme, which pays for international children’s publishing representatives to attend the fair. 2015 Shanghai Visiting International Publishers programme runs from 10-14th... Continue reading at The Bookseller
[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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The European Commission announced that it has opened a formal investigation into some of the ebook practices of Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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After purchasing Inkwood Books in Tampa, Fla., a little over two years ago, Stefani Beddingfield is getting her family into the bookselling business. Her sister Julie, who is based in the Northeast, will be opening a second location of the store in New Jersey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-09 00:00:00 UTC ]
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#bookselling business
The displaced owners of Syria's Bright Fingers Publishing House are opening Pages, a new Arabic and multilingual bookstore in Istanbul, this week. The post Syrians Open New Arabic and Multilingual Bookshop in Istanbul appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-08 00:00:00 UTC ]
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Read Forward, a Romanian startup which developed the first digital textbook in the Romanian market, launched its first international office in London. The post Romania’s Ebook Developer Read Forward Opens in London appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
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BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Kensal Rise Library is set to open for the first time in five years this weekend, with a community open day. The library was closed by Brent Council in 2011 and denied permission for a community library in the space, becoming a flashpoint for library campaigners, with authors such as Alan... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant to the Director of the German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
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On Saturday, former 'Office' co-stars B.J. Novak and Mindy Kaling reunited on stage to kick off the second annual BookCon in front of a packed and boisterous crowd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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University College London will next week launch UCL Press, the first “fully Open Access university press in the UK”. The in-house publishing arm, which will launch on 4th June, will focus on scholarly monographs, textbooks and journals. It will make all its books, journals and monographs freely... Continue reading at The Bookseller
[ The Bookseller | 2015-05-29 00:00:00 UTC ]
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Goldsboro Books is to expand in June, increasing its size by a third. The high-profile independent bookshop, founded in 1999, is currently based at 23–25 Cecil Court in the heart of London’s theatre district. It will expand into the adjacent premises, at 27 Cecil Court, in June. David Headley,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-27 00:00:00 UTC ]
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Jonathan Franzen, arguably the most anticipated author at Book Expo, will be featured at the show’s opening session today to talk about "Purity" (Farrar, Straus & Giroux, Sept. 1), his long-awaited novel and his first in five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Responding to feedback from its most active users, PubMatch, the online rights management and promotion platform, is opening up access to its complete set of features to all users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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The California mini-chain will add its 12th location in July 2016 in Santa Clara. In Pittsburgh, Natalie Sacco and Trevor Thomas purchased the Raven Award-winning mystery bookshop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-25 00:00:00 UTC ]
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WH Smith has struck a deal to open six outlets at Sydney airport, Australia. The company, which bought the Queensland-based Supanews chain last year, has reportedly secured the Sydney airport venues after a “competitive tender process” according to Stationery News Australia. The new stores... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates. The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Author Susie Day is hoping to promote YA books written by British and Irish authors through an online shop selling UKYA-branded merchandise. The ‘We Have Crisps’ shop is currently selling tote bags, vest tops and t-shirts featuring the names ‘Patrick & Bali. Sarra & Non’,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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Users should not panic about a Facebook-style filtered timeline just yet, but Dick Costolo says curation will happen for ‘logged in users’ as well as passing visitorsTwitter will expand its efforts to “curate” tweets and media for its users, according to chief executive Dick Costolo, although... Continue reading at The Guardian
[ The Guardian | 2015-04-29 00:00:00 UTC ]
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Google will give €150 million (US$163 million) to European publishers and digital journalism startups in the next three years as part of a wider package that aims to support the news sector.The Internet giant has had a difficult relationship with publishers in many countries in Europe over using... Continue reading at PC World
[ PC World | 2015-04-28 00:00:00 UTC ]
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The 2015 edition of Publishers' Forum opened Tuesday (27th April) in Berlin with a determined tagline and programming to match: "How to Reconstruct Publishing: Competing Visions, Channels, and Audiences." Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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