Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

Other Publishing stories related to: ' Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips '

Want to Open Your Own Independent UK Bookstore?

Richard Kemp has opened 3 independent UK bookstores and wants to help others open 1,000 more. Here are his top tips for getting started. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top tips

Laurel Book Store to Expand

The Oakland store is moving downtown in early October and quadrupling its space. To help defray costs she just launched an Indiegogo campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early october #indiegogo campaign

Floating Library Opening on the Hudson

Beginning September 6, New Yorkers will get a chance to visit a floating library, housed in an historic steamship berthed at Pier 25 on the Hudson River. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hudson river

Apologies From The Creator Of The Pop-Up Ad

"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company

[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently published #original sin #banner ads

Activision's dipping its toe into indie gaming with 'Geometry Wars 3: Dimensions'

Activision creates and publishes a small group of blockbuster video games aimed at mainstream consumers. The world's largest game publishing company handles some of gaming's most culturally impactful titles: the Call of Duty franchise, this year's... Continue reading at Engadget

[ Engadget | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small group

Distribution: Open Road Adds Three

The publishers include ISI Books, the imprint of the Intercollegiate Studies Institute; Abbey Press, a Catholic Publisher, and Liberty Island Media, publisher of conservative fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-14 00:00:00 UTC ]
More news stories like this |

Purdue Opens Amazon-Branded E-Store

As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #purdue university

BuzzFeed Expands Thanks to $50M Investment

Changes are coming for millennial-targeted publisher BuzzFeed. The company announced on Monday that it received $50 million in series E funding from venture capital firm Andreessen Horowitz and planned to restructure the company with the funds. "Today we think the time is perfect to grow our... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #global reach #top ranks #executive chairman

Amazon Publishing Expands

Amazon has made new additions to its publishing teams in the company's New York and London offices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing teams #london offices

Bank Square Expanding, Monte Cristo Going Co-op

Two New England indies are experiencing change. Bank Square Books in Mystic, Ct., is adding a second location, while Connecticut's Monte Cristo Bookshop is being converted into a nonprofit co-op. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this |

Over 900 Authors Sign Open Letter to Amazon

Authors United, the loosely knit group of authors who joined forces to formally ask Amazon to end its sales terms dispute with Hachette Books, is preparing to run a full-page ad in Sunday's "New York Times." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #joined forces #hachette books #full-page ad

In Italy, Feltrinelli’s New RED Store Aims at Young Techies

Italian publisher and bookseller Feltrinelli has opened its second RED store, a new concept aimed at attracting younger, tech-savvy customers. We look inside. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian publisher

HC launches Killer Reads imprint with open submission

HarperCollins is launching a new digital-first crime and thriller list, which will begin... Continue reading at The Bookseller

[ The Bookseller | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open submission #thriller list

Macmillan Expands Library E-book Lending

Macmillan announced today that it will make its full collection of frontlist ebook titles available to libraries via its public library e-lending pilot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full collection

Polish Book Chains Re-imagine Stores, Expand to Small Cities

Poland's two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking number #independent bookstores

Humble Bundle, Open Road Launch Sci-Fi Bundle

The pay-what-you-wish digital bundle includes sci-fi autbors Greg Bear, Barbara Hambly and, to mark the 45th anniversary of the Apollo Moon Landing, a novel by astronaut Buzz Aldrin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #humble bundle #45th anniversary

HarperCollins Presses Damages Case Against Open Road

In a short reply brief filed on July 2, HarperCollins attorneys urged the court to uphold their request for an injunction and more than $1.1 million in damages and attorneys fees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #attorneys fees

J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling pens #short story #harry potter #ron weasley #hermione granger #wizarding world #diagon alley #recently published #robert galbraith