Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Jeff Kinney says he plans to open a bookstore in his town of Plainville, Mass., aimed at breaking even within five years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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According to Adams Media, a division of F+W Media, the Avon, Mass., publisher’s mission is to provide “practical and meaningful content” that “inspires, informs, and impacts” lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-31 00:00:00 UTC ]
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#adams media
Next year China is the guest of honor at Book Expo America’s Global Market Forum and is planning a host of events for the occasion. Vice Minister Wu Shulin details his country’s goals and expectations in this interview with Publishers Weekly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Madefire, The Berkeley, CA-based digital media company known for producing partially animated “Motion Book” comics has added four more publishers to their lineup. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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#lion forge
HarperCollins have asked the court for a permanent injunction blocking Open Road from publishing its unauthorized ebook edition of Jean Craighead George’s "Julie of the Wolves," as well as more than $1.1 million in damages and attorney costs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-24 00:00:00 UTC ]
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Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Revenue at U.K.-based Bloomsbury rose 11% in the fiscal year ended February 28, 2014, to £109.5 million, compared to the previous year. Operating profit dipped to £7.7 million from £7.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-20 00:00:00 UTC ]
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Kinokuniya, Japan's largest bookstore chain, announced that it will be opening a newly expanded and refurbished foreign books section in its Shinjuku South store May 29. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Baker & Taylor is bringing Axis 360, the distributor's digital media circulation program, into Canadian libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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HarperCollins and Open Road were back in court last week, as the parties have not worked out a final resolution to their copyright dispute over Open Road’s ebook edition of Jean Craighead George’s "Julie of the Wolves." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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Waterstones has opened another new-look store in York. The York bookshop has moved from its... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
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On May 1 Collective Copies, a worker-owned print shop in Western Massachusetts’s Pioneer Valley, will hold the grand opening of its Off the Common Bookshop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
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Washington's Petworth area, home to George Pelecanos's fictional Detective Strange, will get a bookstore in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
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Waterstones is to open a new store in Ringwood, Hampshire, on Saturday (19th April). It is the... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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The publisher's editorial, production, and development teams will keep a Louisville base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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PW 2014 Bookstore of the Year will open its second location in 15 years and return to Ninth Avenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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#green apple
Readerlink Distribution Services has reached an agreement with TNG GP to acquire most of TNG’s book business while TNG takes over Readerlink’s store merchandising functions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-02 00:00:00 UTC ]
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#book business