Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Alan Watt, who edited the anthology 'My First Novel,' invited 25 writers to contribute recollections about how they got their start. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
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Google has expanded Play ebook sales to Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, Thailand, Vietnam, and New Zealand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-26 00:00:00 UTC ]
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#asian countries
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The prestigious UK writing prize will now be open to any works that are published in the UK and were written in English. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-20 00:00:00 UTC ]
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News reports are saying American authors will be considered for the prestigious UK literary prize next year, while the Booker Prize organizers say these stories are 'incomplete' but haven't discounted the possibility. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-17 00:00:00 UTC ]
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The Bexar County Digital Library doesn't have printed books – instead it lets patrons check out ebooks and audiobooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-17 00:00:00 UTC ]
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#printed books
Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
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#online publishers
Sales were flat and operating income fell 9% in the first quarter ended July 31, 2013 at John Wiley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-09 00:00:00 UTC ]
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The Business, Innovation and Skills select committee has criticised the government's... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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With the likes of Flipboard, Google Currents, Pulse and other magazine-style newsreaders competing for your attention, the folks at Inq Mobile are aiming to delight audiences by delivering personalized content from unexpected sources. As creators of one of the first Facebook phones, they're now... Continue reading at Engadget
[ Engadget | 2013-08-28 00:00:00 UTC ]
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Harry Potter ebooks have been released in a new range of languages through the Pottermore store... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047.Literary fans know William T. Vollmann as a National Book Award-winning author; the FBI knew him as Unabomber suspect S-2047. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-22 00:00:00 UTC ]
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Blackwell’s is set to open its third new bookshop this year. The retailer will open the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Cuba Libro, Cuba's first (tiny) English-language bookstore opens — one more sign of an easing of restrictions on the island. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-14 00:00:00 UTC ]
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American publishers are faced with numerous challenges when it comes to publishing translations. Editor Ben Rosenthal offers several creative financial models as possible solutions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-01 00:00:00 UTC ]
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Intel has shipped its first “open-source PC,” a bare-bones computer aimed at software developers building x86 applications and hobbyists looking to construct their own computer. The PC, called the MinnowBoard (shown above), is basically a motherboard with no casing around it. It was... Continue reading at PC World
[ PC World | 2013-07-31 00:00:00 UTC ]
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Foyles is to open a seventh branch in London’s Waterloo Rail Station in the first week of... Continue reading at The Bookseller
[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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#seventh branch
Porter Anderson interviews Book Country's Molly Barton and Brandi Larsen as the Penguin Random House site relaunches with new features for author-members. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
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R. R. Donnelley has expanded its relationship with John Wiley & Sons, taking on warehousing, distribution and fulfillment services for Wiley's North American professional development and research products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-17 00:00:00 UTC ]
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#fulfillment services