Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Waterstones has said it will be the first retailer to go on sale with signed copies of Dan Brown... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Online retailer Pages has launched today (9th May) selling only books by independent publishers... Continue reading at The Bookseller
[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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The implications of Open Access for libraries will be debated in Westminster at an event hosted... Continue reading at The Bookseller
[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
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Wikimedia Commons, which acts as Wikipedia's media repository, has pushed its Android and iOS app out of the beta phase, giving photo collecting for the digital encyclopedia a workflow that isn't chained to a browser. By registering an account online and wielding the software, users can upload... Continue reading at Engadget
[ Engadget | 2013-04-29 00:00:00 UTC ]
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Eason is to open six new franchise stores in Ireland, creating 35 new jobs, the company has... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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WH Smith is soon to open a new store in Cardiff University Union selling a small book range of 20... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Amazon is hiring for positions in Russia, suggesting its Kindle ebookstore will open there soon and where they will take on several established, but not yet dominant, competitors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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London's famous Ivy Restaurant is running at pop-up version of its private club, complete with champagne and catering, at the Rights Centre at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-15 00:00:00 UTC ]
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Slicebooks offers tools for producing re-mixable ebooks. But the implications of this go far beyond generating more sales, explains co-founder Jill Tomich. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-05 00:00:00 UTC ]
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Non-fiction projects with an international reach are in high demand ahead of this year’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company
[ Fast Company | 2013-03-27 00:00:00 UTC ]
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The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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US independent publisher Melville House is to open a London office with the aim of forming a... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Richard Fisher, m.d. of academic publishing for Cambridge University Press, has warned that Open... Continue reading at The Bookseller
[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
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A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
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The dominant Brazilian bookstore chains continue to open new megastores, the government is issuing 18.8m workers vouchers to spend on books, and Abril Educação is prepping its IPO. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
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PHOENIX – Despite objections from newspaper publishers, a House committee endorsed two bills Thursday that would allow local governments to publish public notices online rather than in newspapers. Rep. David W. Stevens, R-Sierra Vista, ch ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
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Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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