Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller
[ The Bookseller | 2013-02-11 00:00:00 UTC ]
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Hachette parent company Lagardere has reported a 1.9% fall in net sales for Hachette UK in 2012,... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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The Telegraph Hay Festival is to open its own bookshop at the event this spring, having... Continue reading at The Bookseller
[ The Bookseller | 2013-02-06 00:00:00 UTC ]
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Former Borders’ boss Philip Downer said his new shop Calliope Gifts had “exceeded... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
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E-book publisher RosettaBooks is to open an office in London, its first outside of the US. The... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
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In what's become a trend, Korean publishers are opening popular bookstore cafes. Should more Western publishers follow suit or is bookselling no longer part of their DNA? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-01 00:00:00 UTC ]
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Eleven leading academic associations have written an open letter condemning the government's... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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W H Smith will open two dedicated children's bookshops, branded as Zoodle, in Manchester... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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School libraries will be celebrating National Libraries Day with a Guinness World Record attempt... Continue reading at The Bookseller
[ The Bookseller | 2013-01-15 00:00:00 UTC ]
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The annual search to find the best publishers, retailers, agents, librarians and supply... Continue reading at The Bookseller
[ The Bookseller | 2013-01-11 00:00:00 UTC ]
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Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
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Sony has opened an e-reader store in Germany, selling digital titles in eight different... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Blake Friedmann is entering "a phase of expansion", creating the new role of foreign... Continue reading at The Bookseller
[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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Hopes that the US will follow where the UK leads in terms of Open Access for publicly... Continue reading at The Bookseller
[ The Bookseller | 2012-12-07 00:00:00 UTC ]
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Former Borders UK c.e.o. Philip Downer is to open a new store, selling books, gifts and... Continue reading at The Bookseller
[ The Bookseller | 2012-12-06 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Random House imprint Square Peg is hosting a Christmas pop-up bookshop, running for two days over... Continue reading at The Bookseller
[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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