Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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US digital publishing specialists Open Road will release Nicola Barker's Man Booker... Continue reading at The Bookseller
[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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#san antonio
Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
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In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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A new children’s bookshop has opened in Essex, seeing “promising” sales in its... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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US digital publisher Open Road is publishing the bestselling Chicken Soup for the Soul series as... Continue reading at The Bookseller
[ The Bookseller | 2012-08-08 00:00:00 UTC ]
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London booksellers say trade has continued slow as the predicted Olympic boost fails to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Hachette UK is opening a sales and marketing office in Hong Kong, with Paul Kenny [pictured]... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Sphere is setting up an online hub for crime, thriller and mystery ebooks, commissioning new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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Hearst Magazines International (HMI) is set to release its Singapore edition of Esquire, which will debut as a September issue and will be the brand’s 25th global edition. Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-20 00:00:00 UTC ]
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Nominations for books to be given out for free at next year's World Book Night will begin on... Continue reading at The Bookseller
[ The Bookseller | 2012-07-20 00:00:00 UTC ]
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International scientific, technical, medical and scholarly publishers association STM has... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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All publicly funded scientific research will be made freely available by 2014 according to a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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#print publication
Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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Lonely Planet’s own-brand bookshop stocking solely LP titles opened today (29th June) in... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Fiction Uncovered will be running a four-day pop-up radio station, Fiction Uncovered FM at Foyles... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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