Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
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Lonely Planet is to launch its first European own-branded store in Manchester Airport as the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek
[ AdWeek | 2012-06-06 00:00:00 UTC ]
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Take-up by academics of the option to publish via Open Access models is “variable”,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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At the new Pop-Hop Books & Print in Highland Park, a pair of print aficionados believes that others, like themselves, cling to the page in the age of ebooks.Like a bad love affair, they kept it a secret from their families as long as they could. Because in 2012, who can admit the thing they... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-19 00:00:00 UTC ]
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DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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A virtual world for picturebooks, Magic Town, has been launched today (16th May) by interactive... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
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Phoenix Yard Books, which launched in 2011, is to expand its fiction publishing in 2013 with... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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With the race on for expanding magazine brands onto a variety of platforms, particularly the kind that don’t involve paper, printers are finding new ways to serve clients and draw in new revenue. Some of these tactics include launching multiplatform services, in addition to combining digital and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-03 00:00:00 UTC ]
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Google said Wednesday that customers can now charge more types of Android content to their cell phone bill, including music, movies, books and apps. Google is partnered with a number of carriers globally, including T-Mobile in the U.S., with Sprint coming soon. Continue reading at AllThingsD
[ AllThingsD | 2012-05-02 00:00:00 UTC ]
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#digital content
Faber is releasing a series of six short ebooks, called Faber Forty-Fives, which each draw... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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E-textbook rental specialist Coursesmart is considering expanding its offer to trade titles, the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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Pottermore, the website experience based on the seven Harry Potter books, opened this morning,... Continue reading at The Bookseller
[ The Bookseller | 2012-04-14 00:00:00 UTC ]
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LG has made no secret of its fondness for flexible e-paper, but those dreams became a reality today, with the announcement of a six-inch display that promises to "revolutionize the ebook market." The malleable plastic display sports a resolution of 1024 x 768 and can bend at an angle of up to 40... Continue reading at Engadget
[ Engadget | 2012-03-29 00:00:00 UTC ]
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Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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The Booksellers Association is in “advanced” talks with two companies over an ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Chalke Valley History Festival is to return in 2012 with a five-fold expanded programme and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Children's publisher Bonnier is planning to expand into India, with its trading operation in... Continue reading at The Bookseller
[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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