Forbes Expands Contributor Approach

Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief product officer of Forbes and architect of the contributor model. Called The Forbes Model For Journalism in the Digital Age: Training a New Generation of Entrepreneurial Journalists, it compiles DVorkin’s Forbes.com posts on his journalistic approach. It's being sold starting June 6 for $4.95 via Amazon, Barnes & Noble and Hyperink, a startup funded by Andreesen Horowitz that's helping Forbes determine the content for its ebooks. Forbes isn't the first publisher to see the opportunity to give its brands more legs through ebooks, but it stands out because of the unconventional contributor model it started adopting two years ago. The approach has been accused of watering down the financial news brand, doing content on the cheap by using unpaid contributors, and most of all, confusing readers by letting brands blog under the Forbes banner. DVorkin, for his part, explained Forbes' latest initiative this way: “The larger point to me is to support entrepreneurial journalists. What we’re really attempting to do is help journalists have a voice on Forbes and other platforms.” DVorkin’s ebook will be followed by two more, also by Forbes contributors. Mike Federle, Forbes’ chief... Continue reading at 'AdWeek'

[ AdWeek | 2012-06-06 00:00:00 UTC ]
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Forbes Expands Contributor Approach

Two years after Forbes Media made a radical break with traditional journalism by letting outside contributors and advertisers publish content on its site, it’s taking the model a step further by having contributors publish ebooks under its name. The first, however, is by Lewis DVorkin, chief... Continue reading at AdWeek

[ AdWeek | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest initiative


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
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HarperAlley Expands into Adult Graphic Novels, Manga, and Manhwa

The graphic novel imprint at HarperCollins, which launched in 2020 with a focus on the children's market, will expand into the adult graphic novel, manga, and manhwa spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-23 04:00:00 UTC ]
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Amy Tan’s ‘The Backyard Bird Chronicles’ Takes a Novel Approach to Bird-Watching

In her most recent book, “The Backyard Bird Chronicles,” the best-selling author revels in a newfound preoccupation with birds — and drawing. Continue reading at The New York Times

[ The New York Times | 2024-07-10 09:00:32 UTC ]
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Baker & Taylor Expands collectionHQ into Academic Libraries

In its announcement, the company said cHQacademic will “harness the same technology” used by public librarians “to help academic library professionals make informed, efficient decisions about their collections and enhance the student experience.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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Column: Anthony Fauci has a right to savage Trump. His memoir takes a different and telling approach

The physician and researcher who weathered the COVID pandemic, the HIV/AIDS crisis and countless Republican conspiracy theories has a new book. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-06-23 10:30:27 UTC ]
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Viz Originals Expands into One-Shot Manga

Viz Media will expand its Viz Originals initiative to include Viz Originals One-Shots, "bite-size original manga stories created locally by debut and up-and-coming creators," and has tapped former 'Weekly Shōnen Jump' editor-in-chief Hisashi Sasaki to lead the program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-12 04:00:00 UTC ]
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Penguin Random House Will Expand its Indiana Warehouse

The publisher has reached an agreement with officials in Crawfordsville, Ind., to expand the size of its distribution facility located in the city by 650,000 sq. ft. As part of the agreement, PRH will receive $5.6 million in tax incentives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-11 04:00:00 UTC ]
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Tech news site Gizmodo sold for third time in 8 years as European publisher Keleops looks to expand

Longtime technology news and review site Gizmodo has been sold for the third time in the past eight years Continue reading at ABC News

[ ABC News | 2024-06-04 20:54:20 UTC ]
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Torino’s 2024 Book Fair Expands Its Professional Program

The rights center having opened today (May 8), the Salone Internazionale del Libro di Torino opens its public-facing fair on Thursday (May 9). The post Torino’s 2024 Book Fair Expands Its Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-08 21:13:14 UTC ]
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Jerome Rothenberg, Who Expanded the Sphere of Poetry, Dies at 92

His anthology “Technicians of the Sacred” included a range of non-Western work and was beloved by, among others, rock stars like Jim Morrison and Nick Cave. Continue reading at The New York Times

[ The New York Times | 2024-05-05 19:47:27 UTC ]
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Jaipur Expands Festivals to Charlotte and Seattle

The Jaipur Literature Festival (JLF) has unveiled its U.S. lineup for 2024, with the festival returning to Houston, New York City, and Boulder, Colo., and has added dates in Seattle and Charlotte. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
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Professional Booksellers School Expands, Offering Mentorship and Self Study Programs

The Professional Booksellers School has educated nearly 1,000 booksellers since it was launched in 2021, and has recently rolled out new self-study courses as well as “Bookstore Year One,” a year-long program designed to provide mentorship for new bookstore owners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand

As Bologna Book Plus prepares to stage its first Audio Forum, Spotify's audiobook catalogue jumps from 200,000 t0 250,000 titles. The post Spotify Expands Its Premium Audiobooks Offer: Canada, Ireland, New Zealand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-02 20:34:05 UTC ]
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Dreamscape's Audiobook Program Expands Its Ambit

A shift of focus on libraries to retail channels and an aggressive acquisition of new titles—including, recently, works by John LeCarré and Jon Fosse—led to nearly $30 million in revenue in 2023, a 39% jump for the Ohio-based audiobook publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-21 04:00:00 UTC ]
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Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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National Book Awards Expand Eligibility to Non–U.S. Citizens

Beginning this year, authors who "maintain their primary, long-term home in the U.S., U.S. territories, or Tribal lands," in addition to those with U.S. citizenship, will be eligible for consideration in all categories of the National Book Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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