Sabra to open 'Whirled Peas,' a pop-up restaurant aiming to expand hummus usage beyond dips

Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-08 09:00:00 UTC ]
News tagged with: #kish-kash menu #anticipating launching #wes avila #guerilla tacos #kwame onwuachi #jet tila #cookbook author #cooking shows #deborah vantrece #great job #cultural heritage #dinner items #include dishes #herbs—andworld peace #cookbook

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Sony's four pillar approach to game publishing on PlayStation 4 aims to level the playing field

Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget

[ Engadget | 2013-07-11 00:00:00 UTC ]
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Penguin Random House aims to bookend Amazon's rule

Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York

[ Crains New York | 2013-07-07 00:00:00 UTC ]
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Kindle Worlds opens for business

Amazon's Kindle Worlds platform has opened in the US, with its guidelines advising that it is... Continue reading at The Bookseller

[ The Bookseller | 2013-06-28 00:00:00 UTC ]
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Will Indigo Books and Music expand outside Canada?

During the annual meeting of the bookstore company, CEO Heather Reisman said 'the new Indigo will be a global company.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-28 00:00:00 UTC ]
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Amazon opens up Kindle Worlds Store, for all your licensed fan fic needs

Come on now, why are you wasting your time here, when you could be reading some Gossip Girl fan fic? Roughly a month after announcing its licensed character publishing platform, Amazon has taken the wraps off of Kindle Worlds. The site currently offers up 50-plus commissioned stories based on... Continue reading at Engadget

[ Engadget | 2013-06-27 00:00:00 UTC ]
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“Crowd the Book” Aims to Build Community Around Small Press Gems

Startup Crowd the Book launched in March, is using selective, online marketing to try and 'create a wildfire around great books published by small presses.' Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-27 00:00:00 UTC ]
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Six new Waterstones stores to open

Waterstones has signed a lease for a new store in Dorking, the first bookshop opening since the... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Macmillan Science and Education opens China head office

Macmillan Science and Education is opening a new regional office in China, based in Shanghai.... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Interactive book to 'open' kids' minds

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[ Stuff | 2013-05-31 00:00:00 UTC ]
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ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Amazon to open major London office

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[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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S&S to expand in Canada

Simon & Schuster is to expand its operations in Canada, establishing an editorial base... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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As BookExpo America Opens, Industry Concerns Remain Largely Unchanged

The opening keynote of BookExpo America suggests the top concerns facing the US book market in 2013 remain much the same: ebooks, self-publishing, and how to win readers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

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[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
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NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Amazon opens fan-fiction service

Amazon is once again shaking up traditional publishing models. This time, it's giving fans a chance to add their own personal touches to their favourite fiction - and get paid in the process. Continue reading at Stuff

[ Stuff | 2013-05-27 00:00:00 UTC ]
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Ingram Expands Printing Offerings

Ingram is expanding the scope of the printing services it is offering to publishers through the launch of a program it is calling Life Print. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-24 00:00:00 UTC ]
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Paperless public library to open in Texas

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[ Los Angeles Times | 2013-05-22 00:00:00 UTC ]
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BEA: PW's Restaurant Guide

Some of today’s biggest cookbook authors recommend their favorite New York City restaurants during Book Expo America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-20 00:00:00 UTC ]
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