These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the company's expensive financial information terminal, has published on a quarterly schedule since 2013. It began in 2012 as a biannual magazine, and is packaged with Bloomberg Markets magazine."The decision to go to six was super exciting to me, because it's more content and more room for us to grow," said Emma Rosenblum, who began editing the magazine in January 2015. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
Sheryl Sandberg, whose book "Lean In" has inspired many women in business, said on Friday that she sympathized with Ellen Pao's sexism claims against Kleiner Perkins Caufield & Byers. "I thought what was so interesting about the trial is that so many women, not just in technology, but... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-04-25 00:00:00 UTC ]
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The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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Stanford Law School Fellow Vivek Wadhwa, whose criticism of Twitter's all-make board sparked a weekend debate on the social network, took to Bloomberg TV with his arguments on Monday. "They are a small elite group I call 'The Mafia' who are stuck in the echo chamber," said Wadhwa, who is... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2013-10-08 00:00:00 UTC ]
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In a new twist on the user generated content model, Meredith’s Ladies’ Home Journal is turning over editorial reins to its readers. As of its March issue, almost every story featured in the magazine will include some audience contribution. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-10 00:00:00 UTC ]
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