Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of Madison Avenue by Charles Saatchi, (£25, Booth Clibborn Editions). Buy a copy for £20 including free p&p at bookshop.theguardian.com Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-19 00:00:00 UTC ]
News tagged with:
#golden age
#madison avenue
Ellie Levenson, the author of The Noughtie Girl’s Guide to Feminism (Oneworld), has set up... Continue reading at The Bookseller
[ The Bookseller | 2013-11-18 00:00:00 UTC ]
More news stories like this |
A new book called Defective Carrots features strange, grotesque photographs of vegetables deemed unfit for consumers.Every day, thousands of "optically deficient" carrots are mechanically scanned and promptly removed from factory conveyor belts, deemed unfit for consumers. These are the runts of... Continue reading at Fast Company
[ Fast Company | 2013-11-16 00:00:00 UTC ]
More news stories like this |
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#fifty shades
#wall street
IBM is alleging that Twitter has infringed on its patents, including one that would seem to give the computing giant status as an inventor of online advertising.Revealed in a Twitter filing to the Securities and Exchange Commission this morning, IBM is claiming that Twitter has infringed on at... Continue reading at Advertising Age
[ Advertising Age | 2013-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online companies
#exchange commission
#online advertising
Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#programmatic buying
McLean, Va. – USA TODAY celebrates the 20th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades. Given ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#usa today
#20th anniversary
As he looks out on spectacular palm tree-lined fairways bordered by crashing waves on any number of golf courses he regularly frequents in his beloved home state of Hawaii, Dennis Francis often thinks about how his favorite pastime is so much like th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#honolulu star-advertiser
Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
More news stories like this |
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent survey
#starcom mediavest
Students are the worst when it comes to ebook piracy, says an online data monitoring company. Continue reading at BBC World
[ BBC World | 2013-10-17 00:00:00 UTC ]
More news stories like this |
To many devoted readers, bookstores, and collectors, a book is good, but a signed book is best—and the absence of a title page to autograph is just another reason for purists to eschew those newfangled e-readers. A signed copy of a favorite book can be intensely meaningful to an avid fan. And in... Continue reading at Slate
[ Slate | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#avid fan
#signed copy
#title page
#worst nightmare
#jonathan franzen
#favorite book
Researchers from the World Association of Newspapers and News Publishers (WAN-IFRA) spoke with online editors and community managers at 104 news organizations from 63 countries to help assemble a report written by Emma Goodman about what works and wh ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#community managers
#world association
It's 2050. Somehow we haven't joined the dinosaurs in extinction, succumbed to the Secret Society of Super Villains, or been raptured up to the clouds. And the robots are friendly, not evil. Futurologist and environmentalist Sir Jonathan Porritt's The World We Made: Alex McKay's Story from 2050,... Continue reading at Fast Company
[ Fast Company | 2013-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#spent years
#science fiction
#parting gift
#space odyssey
Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers... Continue reading at Advertising Age
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fan base
#media metrics
#facebook advertising
#advertising age
#ebook collection
As a premium content publisher with unprecedented reach and coverage across the upper Midwest, Star Tribune has attracted the largest online readership of any Minnesota media brand—and the advertisers seeking to connect with that audience. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#star tribune
'Eat, Pray, Love' author Elizabeth Gilbert plunges into historical fiction with a creative passion in the novel 'The Signature of All Things.'With a charming, flawed heroine straight out of Jane Austen, a Dickensian rags-to-riches story and thwarted romances that hark back to the Brontës,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#elizabeth gilbert
#hark back
#jane austen
#historical fiction
#19th century
For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age
[ Advertising Age | 2013-09-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#weather company
#digital publishers
Here is some good news for marketers: More consumers trust advertising compared with six years ago, according to a new report from Nielsen that polled people in 58 countries.While word-of-mouth recommendations remain a brand's best friend by far, confidence in various forms of paid advertising... Continue reading at Advertising Age
[ Advertising Age | 2013-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#percentage points
#fell slightly
#newspaper advertising
More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age
[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this |
"Not much is really sacred," Bob Dylan raspily mourned, citing "flesh–colored Christs that glow in the dark" and other choice bits of consumerism as evidence. And now, the Waanders In de Broeren bookshop is open for business inside a 15th–century cathedral. In the small municipality of Zwolle... Continue reading at Fast Company
[ Fast Company | 2013-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early 1800s
#book showcases
#choice bits