Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of Madison Avenue by Charles Saatchi, (£25, Booth Clibborn Editions). Buy a copy for £20 including free p&p at bookshop.theguardian.com Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Century and Arrow have signed a four-book deal with bestselling saga author Katie Flynn. Editor... Continue reading at The Bookseller
[ The Bookseller | 2013-09-18 00:00:00 UTC ]
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We write the equivalent of 520 million books every day on social media and email. The fact that so many of us are writing ? sharing our ideas, good and bad ? has changed the way we think. Just as we now live in public, so do we think in public. Continue reading at Wired
[ Wired | 2013-09-17 00:00:00 UTC ]
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It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Gris Grimly punks up the 'Frankenstein' crew in his illustrated book, while Alison Croggon modernizes 'Wuthering Heights' in her YA novel 'Black Spring.'Those thoroughly satiated with beach days and summer blonds can seek refuge of a darker sort in two new novels for young adults in which... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
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21st Century Fox has bought a 5 per cent stake in Vice Media, the digital media company that evolved from Vice magazine, in a deal which values it at $1.4 billion (£895 million). Continue reading at Media Week
[ Media Week | 2013-08-19 00:00:00 UTC ]
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Editor's NoteScroll down to see a full ranking of all of New York's neighborhoods by perceived class and perceived safety. In 1921, a young Swiss psychiatrist named Hermann Rorschach wrote a book called Psychodiagnostik containing 10 inkblot images he used to gauge mental patients' emotional... Continue reading at Fast Company
[ Fast Company | 2013-08-15 00:00:00 UTC ]
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Century's Julia Twaites has acquired UK and Commonwealth rights, excluding Canada, to He... Continue reading at The Bookseller
[ The Bookseller | 2013-08-02 00:00:00 UTC ]
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Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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A book published during the presidency of Chester A. Arthur has a greater chance of being in print today than one published during the time of Reagan. Continue reading at The Atlantic
[ The Atlantic | 2013-07-30 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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A new book provides a more comprehensive look at reproduction. Imagine a picture book that explains where babies come from--but never references gender. What Makes a Baby is described as "a book for every kind of family and for every kind of kid," which means it doesn’t matter if parents are... Continue reading at Fast Company
[ Fast Company | 2013-07-16 00:00:00 UTC ]
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As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Simon & Schuster Children's in both the UK and US will be publishing a picture book... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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We have teamed up with the NZ Post Children's Books Awards and asked kids to tell us about their favourite books. Continue reading at Stuff
[ Stuff | 2013-06-06 00:00:00 UTC ]
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There are so many things wrong with the new book The MILF Diet by former Whole Foods chef Jessica Porter it's difficult to know where to begin. But its name is probably the most glaring so let's dive in there. Continue reading at Stuff
[ Stuff | 2013-06-03 00:00:00 UTC ]
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