Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures

Beyond Belief, a new book by Charles Saatchi, brings together the most shocking advertising campaigns of the last century. From racism and sexism to dodgy health claims, nothing was out of bounds for the real-life Mad MenBeyond Belief: Racist, Sexist, Rude, Crude and Dishonest, The Golden Age of Madison Avenue by Charles Saatchi, (£25, Booth Clibborn Editions). Buy a copy for £20 including free p&p at bookshop.theguardian.com Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-11-19 00:00:00 UTC ]
News tagged with: #golden age #madison avenue

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Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital revolution #making plans #magazine publishers #sell advertisers #media equation


Waterstone's launches second Picture This comp

Publication Date: Tue, 03/05/2011 - 08:00 Waterstone's has launched its second Picture This illustration competition, partnering with HarperCollins, the Daily Telegraph and children's author Michael Morpurgo. The competition was launched in the Daily Telegraph Review and on Waterstones.com on... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hay festival #winner announced #vote online #favourite fairytale #daily telegraph #illustration competition


Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times

[ The New York Times | 2011-04-25 00:00:00 UTC ]
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Trade experiences worst March since 2005

Written By: Philip Stone and Graeme Neill Publication Date: Thu, 07/04/2011 - 09:11 Spending in March has hit a six-year low, with sales slumping by 8.7% year on year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #six-year low #philip stone #7% year


ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital editions #digital edition #digital magazines


Japanese book trade facing worst crisis since WWII

Written By: Graeme Neill Publication Date: Tue, 22/03/2011 - 16:31 The Japanese earthquake and tsunami has caused the worst disruption to the Japanese book industry since the Second World War, the president of the Japanese Publishers Association has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #world war #japanese earthquake


Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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More Jewell for Century

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 15:04 Century has signed a new three-book deal with novelist Lisa Jewell, as the imprint plans a new cover treatment for the author. Century and Arrow publisher Kate Elton acquired UK and Commonwealth rights through Jonny... Continue reading at The Bookseller

[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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UK's big four could be worst hit in REDgroup collapse

Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:45 The UK's big four publishing groups—Penguin, Hachette, Random House and HarperCollins—could be the worst hit in terms of exposure to the ANZ market according to Nielsen BookScan data, following REDgroup's collapse in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #redgroup collapse


Mixed picture for indies as decline slows

Written By: Lisa Campbell Publication Date: Fri, 11/02/2011 - 16:13 The rate of decline of independent bookshops slowed in 2010, according to Booksellers Association numbers, despite the testing conditions on the high street and increasing competition from digital. Nearly one indie bookshop a... Continue reading at The Bookseller

[ The Bookseller | 2011-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consecutive year #indie bookshop #high street