PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
News tagged with: #pubtech connect #top execs

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Time Faces Choice of Sale or Reinvention as Digital Power

Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age

[ Advertising Age | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand vision #digital powerhouse #sports illustrated


4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


Conde Nast International’s digital chief: ‘You can’t win a race for reach’

"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital chief #international editions


How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player

Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at AdWeek

[ AdWeek | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital platform #user experience


Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach


How The Independent plans to pay for its journalism as a digital-only player

The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #safety net


YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone


Gail Rebuck: ‘The Power of the Book’ in the Digital Age

'The power of the book and the importance of the author haven’t changed at all,' the Baroness Gail Rebuck tells London Book Fair's Quantum Conference. And she warns against a 'civil war' in publishing. The post Gail Rebuck: ‘The Power of the Book’ in the Digital Age appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gail rebuck #digital age #quantum conference #civil war


Free Speech, Digital Piracy Headline AAP Annual Meeting

A collection of speakers at the Tuesday event discussed suppression of free speech in public schools, the protection of intellectual property, and how some educational software is now being crafted in the form of social media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech #public schools #intellectual property


IEEE: 2016 will be the year of the drone, but there's bad news for MP3 players, digital cameras, and wearables

43 percent of UK consumers expect drones to be the most influential technology in 2016, according to IEEE’s annual survey, with smart phones (38 percent) and 3D printing (31 percent) close behind. The online survey, conducted in November 2015, questioned over two thousand adults to find out what... Continue reading at Betanews

[ Betanews | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bad news #annual survey #online survey


PCWorld's November Digital Edition: Meet the Surface Book

The onslaught of tech information is relentless. Stay on top of the latest with PCWorld’s Digital Edition. Available as single copies or as a yearlong subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and... Continue reading at PC World

[ PC World | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #single copies #mobile device #family member


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen books #print version #spending half


Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #magazine publishers #hundred years #ll find


London Book Fair 2014: Meeting Publishers’ Digital Needs

The proliferation of digital devices in the classroom and the reinvention of education from traditional models to new, more interactive and individualized means of learning will change education publishing faster and farther than other segments, says executive director Bill McCoy of IDPF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices


Google and publishers reach settlement on digitized books case

Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
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Managing the Digital Audience

Managing a digital audience is truly a mixed bag: on one hand, it is now possible to understand more about who is consuming what content, where and how-maybe even why; on the other hand, it can be incredibly complicated, despite all the advantages, to do so. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital audience #mixed bag


Adobe Technology Powering Massive Growth in Digital Publishing

BARCELONA, Spain--(EON: Enhanced Online News)--At Mobile World Congress, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that more than 16 million digital publications were powered by Adobe® Digital Publishing Suite across tablets o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Digital Readers 11 Percent of Total Magazine Audience

For those who still doubt that magazine content has a place in the digital world, new data proves magazines’ growing digital prowess. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine content #digital world