PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
News tagged with: #pubtech connect #top execs

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U.S. Book Show: Human Connection Powers the Book Business

Editors and literary agents on the mechanics—and the emotions—behind the publishing business, what makes a bestseller, and how book bidding wars can cloud expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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The Powerful Impact of Digital Media on Mass Shootings

The digital media age has exerted profound influence on how we see the mass shootings phenomenon. Through Twitter and other social media platforms, the public begins to learn of these attacks as they unfold in real time. Misinformation and political outrage also spread swiftly. A popular... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-08 08:49:42 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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Use the 'great power' of comms to reach more readers, industry PRs advise

The publishing industry should trust and listen to its communications teams to see greater change and audience growth, PR professionals said at The Bookseller's FutureBook conference on Tuesday (17th November). Continue reading at The Bookseller

[ The Bookseller | 2020-11-18 06:55:46 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #futurebook conference #audience growth


Digital publishers hunt for home on connected TV

Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-04 05:01:32 UTC ]
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Meet Ed Vaughn, an understated Black Power icon and former bookstore owner.

It was my best case scenario. Not only did Edward Vaughn pick up the phone, but he was willing and eager to speak. At 85 years old, he had way more energy than me, 60 years his junior, when I called him earlier this week. (An unfortunate cocktail of technological failure and fanboyish... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-25 14:02:32 UTC ]
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The Silent Book Club, a global meet-up for introverts, now connects them remotely

A book club for people who don't like book clubs, founded in 2012 in San Francisco and now boasting six chapters in L.A. County, has moved online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-10 14:00:07 UTC ]
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Connect Meetings Acquires BizBash

BizBash, the 19-year old B2B media company for events organizers, has been acquired by Connect Meetings for an undisclosed sum, both sides announced. A subsidiary of the UK-based, global tradeshow company Tarsus Group, Connect serves meeting planners—in particular, those who organize corporate,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
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Power Players 2019: Karen Barnes

Barnes is a key player in the region's so-called entrepreneurial eco-system, working particularly to build startups through networking sessions and workshops. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-30 22:08:00 UTC ]
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Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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Bad week for digital media: The Players’ Tribune lays off eight

The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-26 00:00:00 UTC ]
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Perspectives from Two Digital Players at the Shanghai Children's Book Fair

The presence of EdTech companies, especially those merging technology with English-language learning, was noticeable at the recently concluded China Shanghai International Children's Book Fair, held November 9–11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion

Far from a nostalgia tour, speakers at the ModMag NY summit celebrate the enduring power of magazines past, present, and future. The post Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enduring power #human emotion #print remains #digital disruption


Clique co-founder Katherine Power on how to succeed in a new era of digital media

As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday

[ Digiday | 2018-02-13 00:00:00 UTC ]
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How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek

[ AdWeek | 2018-01-06 00:00:00 UTC ]
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PubTech Connect 2018: New Stories, New Platforms

At this PubTech Connect breakout session, innovators will share how they’ve brought book content to new platforms and created new experiences for readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-03 00:00:00 UTC ]
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PubTech Connect 2018: Pamela Paul and Sam Dolnick of the 'New York Times'

The opening keynote speakers for PubTech Connect 2017 are two of the people leading the forward looking efforts at the 'Times': assistant editor Sam Dolnick and editor of the 'New York Times Book Review' Pamela Paul. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-14 00:00:00 UTC ]
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