Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

Other Publishing stories related to: 'Publishing CEOs on Direct-to-Consumer Sales and Marketing'


Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing team #vancouver-based company #executive vp #senior vp


‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit

Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups. The post ‘We’re marching in the same direction’: Facebook is emphasizing Groups, and publishers are following suit appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook groups #finding favor


Europe's major publishing markets all grew in 2016

Europe's major markets - the UK, Germany, France, Spain and Italy - all experienced growth in turnover in 2016, according to a Federation of European Publishers' report. Continue reading at The Bookseller

[ The Bookseller | 2018-01-10 00:00:00 UTC ]
More news stories like this |


A Different Direction in Denmark: Palatium Pivots Into Publishing

Many today see English as the world's lingua franca, but Copenhagen's Palatium team has discovered that those speaking English as a second language may not translate into ready readers of English fiction in ebook subscription services. The post A Different Direction in Denmark: Palatium Pivots... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english fiction #publishing appeared #lingua franca


US trade publisher sales flat in first half of 2017, reports AAP

US publishers' trade book sales were flat for the first seven months of 2017, according to statistics released by the Association of the American Publishers (AAP).  Continue reading at The Bookseller

[ The Bookseller | 2017-12-22 00:00:00 UTC ]
More news stories like this |


Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense

“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media owners


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge opportunity #content marketing #publishing industry #make money


Russia’s Clever Publishing Adds North American Market through Quarto Distribution

'Quite a big challenge to aim for the world’s largest book market': Moscow's Clever Publishing wants $10 million in North American sales in three years. The post Russia’s Clever Publishing Adds North American Market through Quarto Distribution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post russia #$10 million


In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players

Southeast Asia's markets are emerging into an 'already digital' reality. Frankfurter Buchmesse's StoryDrive Asia addressed issues in Singapore. The post In Singapore, StoryDrive Asia Gathers ASEAN Publishing Markets’ Key Players appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key players #southeast asia #frankfurter buchmesse


Small indie publishers report booming sales

In a sector that has struggled elsewhere, figures for 60 of the smallest players in the UK industry show sales up 79% in the last yearIndependent publishers have unleashed a boom in sales, according to new research. Latest figures from Inpress, which works with 60 of the smallest players in the... Continue reading at The Guardian

[ The Guardian | 2017-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books industry #good books #audre lorde #dead ink #crowdfunded book #good immigrant


NAIBA Comes Out Against Direct Sales

The board of the New Atlantic Independent Booksellers Association has issued a two-part statement to publishers saying the practice of direct sales to consumers, both individuals and institutions, is undermining booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales


Publishing Sales Down at Salem Media

Third quarter sales in Salem Media Group's publishing division, which includes Regnery Press and two self-publishing businesses, fell 20.7%, compared to the third quarter of 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales #publishing sales #salem media #publishing division


Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #big splash


Magazine publishers shift to digital-oriented sales organizations

Legacy publishers have to balance the needs to sell based on ad category and still represent their titles' individuality. The post Magazine publishers shift to digital-oriented sales organizations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legacy publishers


Audiobook Publishing And Sales Take Off Up North

Audible and Kobo have launched audiobook platforms in Canada—and publishers are getting into the game, too. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
More news stories like this |


'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying customers #significant step #curry favor #news organizations #provide information #primary driver #biggest change #publishers agreed


Academic Publishing in China 2017: The Academic Book Market in China

When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #academic publishers


Time Inc UK, publisher of NME and Marie Claire, to be put up for sale

Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian

[ The Guardian | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #final edition #bob dylan


Frontline Medical Communications Expands Digital Publishing and Sales Team

The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team


US publishers' audio sales up 29% this year

Downloaded audio revenues in the US rose 29% in the first four months of this year by comparison to the same period in 2016, with April in particular surging to a 34% year-on-year rise, according to the latest figures from the Association of American Publishers. Continue reading at The Bookseller

[ The Bookseller | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american publishers #audio sales #latest figures