Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

Other Publishing stories related to: 'Publishing CEOs on Direct-to-Consumer Sales and Marketing'


China ‘delivering sales growth’ for UK publishers

UK publishers said the demand for rights from Chinese publishers at BIBF “far exceeded expectations”, with children’s and illustrated books particularly in demand. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #chinese publishers #exceeded expectations #illustrated books


Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing number


Time Inc. Unifies Sales Force, Eliminates Publishers

Latest reorganization focuses on category, brand and digital sales, to make Time Inc. a "one-stop shop" for advertisers. The post Time Inc. Unifies Sales Force, Eliminates Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #digital sales #one-stop shop


My Job in 5: Sarah Taylor, group marketing manager, Troubador Publishing Group

We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this |


Publishing Sales Dipped in 2015

Final estimates released this morning by the Association of American Publishers show that total industry sales dipped 0.6% in 2015 compared to 2014, falling to $27.78 billion, from $27.96 billion in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
More news stories like this |


Seven Ways Facebook's Big Algorithm Change Will Affect Marketers And Publishers

The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company

[ Fast Company | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content sites


Independent Publishers Bet on Hot Audiobook Market

The thriving digital audiobook market is adding to small and medium-sized publishers' bottom lines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #medium-sized publishers #bottom lines


Tribune Publishing's No.2 shareholder pushes for sale

The second-largest shareholder of Los Angeles Times owner Tribune Publishing said Wednesday that passing up a buyout offer from rival publishing company Gannett could "destroy enormous shareholder value."  In a letter sent to Tribune's board and filed with the Securities and Exchange Commission,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #second-largest shareholder #buyout offer #exchange commission


At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #market focus #publishing market #bookexpo america #fixed pricing


Publishing Industry Sales Down 2.6% In 2015

The adult book and religion segments were the only categories in which sales rose last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult book #religion segments #sales rose


Overseas Spanish-Language Indie Publishers Tackle the American Market

Traditionally, the American market for Spanish-language books has been dominated by big publishers from Latin America and Spain. But now there’s a new wave of independents making a splash. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american market #spanish-language books #big publishers #latin america


Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair

On October 18, 2016, The Markets: Global Publishing Summit will showcase seven publishing regions you can’t afford to ignore. Here we offer brief glimpses into each of these markets. The post Snapshots of Seven Vibrant Publishing Markets: Frankfurt Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
More news stories like this |


London Book Fair 2016: Hachette CEO Presses Chinese Publishers, Blasts EU Copyright Proposals

Hachette CEO Arnaud Nourry said defeating the European Commission's copyright proposals should be the IPA's "number one" goal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #german publishers #german children #book publishers


The Sale, Decline, and Ultimate Demise of Cahners Publishing

Fourth and final excerpt in a series about a great American B2B media company. The post The Sale, Decline, and Ultimate Demise of Cahners Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-30 00:00:00 UTC ]
More news stories like this |


Norton Names Curry to New Sales and Marketing Post

The publisher has created a new position--v-p of trade sales and marketing--and appointed senior editor Brendan Curry to the post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade sales


Self-published titles '22% of UK ebook market'

Sales of self-published ebooks accounted for 22% of the digital book market in the UK last year, the Nielsen BookInsights Conference today was told, although growth in overall ebook sales is slowing. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #self-published titles


‘Abuse of market power’: Inside German publishers’ legal beef with Google

The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday

[ Digiday | 2016-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #market power #search giant #market dominance


Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


What the Conclusion of the Apple Pricing-Fixing Case Means for Publishers and Consumers

After four years of litigation, the Apple price-fixing case is over. But when can consumers expect to see the $400 million in refunds coming their way? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$400 million