Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

Other Publishing stories related to: 'Publishing CEOs on Direct-to-Consumer Sales and Marketing'


AAP bid: consumer watchdog warns Nine and News Corp against any attempt to block sale

Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian

[ The Guardian | 2020-05-24 03:58:08 UTC ]
More news stories like this | News stories tagged with: #block sale #potential sale #rod sims #media executives #news corp


Publisher Sales Fell 8.4% in March

Industry sales fell 8.4% in March compared to a year ago at publishers that report to AAP's StatShot program. Sales in the trade segments has small increases in the month, but sales in all other categories declined. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #march compared #trade segments


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet

As much as 75 percent of the Russian book industry's usual domestic profits may be lost during the closures of physical bookstores in the pandemic. The post Coronavirus Worklife: Russian Publishers See Bookstore Sales Plummet appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-08 14:11:48 UTC ]
More news stories like this | News stories tagged with: #coronavirus worklife #russian publishers #physical bookstores #russian book #bookstore sales


News Corp Appoints Almar Latour as CEO of Dow Jones, Publisher of The Wall Street Journal

News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
More news stories like this | News stories tagged with: #news corp


8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


E-book and audio sales proving 'welcome ray of sunshine' for publishers

Publishers are seeing a surge in e-book and audio sales of up to 25% as readers escape the lockdown with feel-good fiction. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 02:30:27 UTC ]
More news stories like this | News stories tagged with: #audio sales #feel-good fiction #e-book


StatShot: Publishing Sales Rose 1.8% in 2019

Industry sales rose 1.8% in 2019 over 2018 at the 1,361 publishers who report sales to AAP's StatShot program. Sales of adult books fell 2.7% in 2019 compared to 2018, while sales in the children/young adult segment rose 6.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #report sales


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
More news stories like this | News stories tagged with: #product development #natural extension #physical retail #hearst


Educational Publishers File Suit to Block Sale of Pirated E-books

The country's largest educational publishers have filed a lawsuit seeking to stop pirate sites from illegally selling their e-books and have won a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pirated e-books #block sale


Traditional publishers missing out on romance and sci-fi sales

Publishers are missing out on audiobook listeners who want sci-fi and romance titles, statistics on sales show. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 14:46:44 UTC ]
More news stories like this | News stories tagged with: #romance titles #audiobook listeners #audiobook


Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | News stories tagged with: #york magazine #direct result #online publishing #digital media


Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing


Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | News stories tagged with: #ve worked #$10 million #marketing side #online survey


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers