Publishing CEOs on Direct-to-Consumer Sales and Marketing

Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
News tagged with: #publishing ceos #direct-to-consumer sales

Other Publishing stories related to: 'Publishing CEOs on Direct-to-Consumer Sales and Marketing'

Harry Potter publisher says Covid has weaved magic over book sales

After shaky start in lockdown, Bloomsbury sales soar as people pick books over box setsCoronavirus – latest updatesSee all our coronavirus coverageThe Harry Potter publisher, Bloomsbury, has reported its most profitable first half in more than a decade, after a nation tiring of box sets fuelled... Continue reading at The Guardian

[ The Guardian | 2020-10-27 12:22:12 UTC ]
More news stories like this | News stories tagged with: #book sales #latest updatessee #publishing industry #uk book #harry potter #bloomsbury

Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with: #early stage #two-week period #nielsen

Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market

Ave Maria’s Publisher, CEO Retires

Tom Grady, CEO and publisher of Ave Maria Press, retires this month after 15 years at the Catholic press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #authors guild #book publishing

US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #booksellers call #book market

Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living

Book sales hit record highs in 2019, but publishers ‘now need help’

Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian

[ The Guardian | 2020-07-21 23:01:08 UTC ]
More news stories like this | News stories tagged with: #audiobook downloads #figures released #latest figures #government support #nonfiction titles #huge impact #coronavirus pandemic #sales fell #digital sales #harry potter #print sales #audiobook #publishers association

US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
More news stories like this | News stories tagged with: #book market #memoir

Religion Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers #ready audience #police brutality #discrimination dominated

Religious Publishers' Anti-Racism Resources Draw Sales

Faith-based houses reached a ready audience in June when they highlighted social justice titles and resources on anti-racism as outcries against police brutality and discrimination dominated the streets and the headlines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #religious publishers #ready audience #police brutality #discrimination dominated

Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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May Publishing Sales Fell 12.1%

A steep decline in returns somewhat offset a drop in gross sales in May, leading a decline of 12.1% in net sales compared to May 2019. The month did see a jump in adult e-book sales, with sales rising 30.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #steep decline #e-book

Successfully Navigating a Publishing World Consumed by COVID-19

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive

[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
More news stories like this | News stories tagged with: #ways publishers #media consumption #publishing world

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

How to make the direct sales process easier and quicker

In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at Advertising Age

[ Advertising Age | 2020-06-11 15:19:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #immense world #marketing landscape #digital media

Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #news organizations #print media

Charles F. ‘Chuck’ Champion named President and CEO of California News Publishers Association

Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
More news stories like this | News stories tagged with: #named president #newly created #publishers association